Tri-Cities Community Bank Case Study

Tri-Cities Bank MEMORANDUM TO: Tri-Cities Bank; Board of Directors FROM: Chris Billings; SD President DATE: April 11, 2013 SUBJECT: BSC Performance Measurement I have proposed a plan to get what’s best out of our wonderful employees and make Tri-Cities Bank the most desirable bank to host customer’s deposits. It will increase financial performance from the bottom, up. The program is called the Balanced Scorecard (BSC). It works by using four business perspectives and lead/lag indicators and has several performance measures that fall into one of the four business perspectives.Below is a table that labels which measures I believe would fall into which perspectives for Tri-Cities Bank. FINANCIAL PERSPECTIVE| CUTOMER PERSPECTIVE| INTERNAL BUSINESS PERSPECTIVE| LEARNING & GROWTH PERSPECTIVE| Outstanding loan balances| Customer satisfaction| Customer retention| Employee training hours| Deposit balances| Thank-you calls/cards| New Products introduced| Employee retention| Non-I nterest Income| | Referrals| New loans created| | | Cross-sales| Employee turnover| | | Number of products per customer| | | Sales calls to potential customers| | | | Number of new customers| | | | New accounts| | Why each measure placed in its particular perspective? Here is some criteria: Financial Perspective includes the financial objectives of the company Customer Perspective includes ways customers view the company Internal Business Perspective includes actions that must be improved or implemented to improve bothe financial and customer perspective. Learning and Growth Perspective includes ways to craft employees and internal structure to create a better business environment.CAUSE & EFFECT CHAINS LEARNING & GROWTH INTERNAL BUSINESS CUSTOMER FINANCIAL Employee Training Hours Sales to customers Customer Satisfaction Decreased outstanding loans Employee Happiness Number of new customers LEARNING & GROWTH INTERNAL BUSINESS CUSTOMER FINANCIAL Employee Retention Referrals, Cross-sal es Customer retention rate Increase deposit balances New accountsThe cause and effect chains show that begging with â€Å"learning and growth† and â€Å"internal business† comes customer satisfaction and retention and leads to better financial standing for the Bank. Better trained employees make more sales to customers which leads to satisfaction in those customers. Also, the same employees for long periods makes a home feel and will create referrals from existing customers and will create new accounts. The customers will stay and deposit balances will increase. Analysis of BSC in branches Branch A: moderately effective B: effective C: effectiveD: moderately effective E: ineffective Report to the Board of Directors In each branch A-D, the BSC program was implemented as a trail run. Branch A shows to have moderately improve performance as the system was effective. Customer service rep Mary Richards says, â€Å"The BSC helps clarify our strategy. † Branch B also s hows to have had a positive effect using the new system. They use it there as a motivational tool to get better at each task. â€Å"I think the BSC is being used to encourage us to do better. We are rewarded when we improve† says Glenda Smalley –Teller.Branch C’s implementation of the BSC showed to be effective. They saw it as a way to clarify the goals of the branch and how to get the most out of the entire branch. â€Å"The scorecard taught us how everyone has a part in achieving branch goals by selling, cross-selling, serving as a communication port, and making customers feel welcome† says Mortgage Loan Organizer Debbie Henson. Branch D had a moderately effective result from the trail of the BSC. They saw it as a way of charting growth within the branch. Individual incentives were awarded for better performance.Customer Service rep Al Taylor stated, â€Å"For example, we can earn $50 each month if we meet our individual BSC goals. Our branch president is always looking for better ways to reward us for good BSC performance† Branch E was the only branch that didn’t seem to get a good grasp on what the BSC has to offer. Participation in developing the scorecards wasn’t offered. They didn’t see it as â€Å"a big deal† and that tangible rewards aren’t associated with doing well on the BSC. Loan representative Tim Vines exclaims, â€Å"It’s difficult to get an idea of our strategy from management.Maybe what I do helps (or does not help) us achieve our strategic goals. † Recommendations Branch E may not have implemented the BSC properly which could have made the program ineffective for them. To avoid this problem again, each branch needs to clearly state the objective of the program. Each employee must be able to participate in developing the scorecard. Each goal must be reasonable but also challenging. All of this is up to the branch manager and their job of adding the BSC to his/ her branch.

A Most Special Person in My Life Essay

Except my family, there is one person, Thu Cuu, who I will always remember and respect because of her personalities, she is kind and also she is the one I love. Nothing is impossible with her no matter what is it, where is it and why is it, that is what I learn from her. A girl is perfect for every situation; she does not need to be dazzling, but people still have looked at her. Basically, I think every man in this world wants this lady to become his wife, even me. Surely, her personalities can make people who do not like to talk will talk, and her kindness can make everybody respects her, even that is the guy who hates her the most. In my opinion, it is hard to find one like her in this century, whether there is at least one or not, I still always think of her. First of all, her personalities attract me when we first met each other, I really admire her. She is friendly and kind of cute with her voice and smile to keep people around her. She can be a center in a crowd easily. I like her at the first time we met; we talk about a lot of things just like we are best friends. That is also the first time I feel free with a girl, because I usually stuck when I try to talk to a girl. Read more: The person I admire the most is my mother  essay She is very sociable, that is the reason why she has a lot of friends. Moreover, she likes to play no matter what kind of games. You can image that when a girl play some games that only reserve for boys like bias, she can play and play even better than boys. The trick is she does with all her heart and forgets what people say about her, just be happy when she plays. She respects friendship and loves her family. I am very sure that she is going to do anything to protect them. For example, I remembered clearly one time that she was late for a party and I yelled on her, then we altercated. Soon, I found out that she was late because she had to pick up her mom from work; it was not her fault. I did not know that, but the first person said sorry was her. Later I knew that the first person said sorry, it did not mean that person was wrong, it meant that person respected relationship between them more than other. I felt like I was guilty; I apologized her, instead of still getting angry on me, then she smiled with me like nothing never happened Secondly, her kindness can make a most kindness person must be jealous. She is very kind for everyone, not only her friends, just because that is who she is. Imagine that when you go to the gas station and someone goes to ask you to give them some money, because their car is out of gas and they are out of money. Certainly, you will look at their car, what they wear and think is it a trick. In opposite way, while you are busy at exploration, she already gives them money, because one time she told me helping people is the happiest thing in the world. She does not care much about it is a trick or not, even if it is a trick, she is still happy. Moreover, she is a good listener. Usually, when I am sad, or any kind of feeling, I will share with her, she will be there to hear them. Not just listening, she also gives me a best advice. I believe that she never tell anyone else what I tell her, she extremely knows how to keep secret. That is why people believe her mostly. Sometimes, I get angry on her because of my stuffs, but she is still quite, listens and never complains a word. Say, for other example, I got 35/100 on a physical exam; I was very sad and disappointed. When she knew that, she made a plan to revive me. She knew what I like and I do not like. Something I like but she does not, but she accepted it and did it for me. We went to the movie theater, went to eat my favorite food and got my major drinks. We went to play skating and skiing, then heading to the beach. Beach was my favorite place; I usually went there when I was in feeling, but she did not like the beach at much. We went down to the beach and high to the mountain. Really, that was the funniest day with me, we talked a lot, I forgot why I was sad and headed to the future. Thu Cuu is the best Last but not least, Thu Cuu is the one I love, a hundred percent surely. One day, a girl appeared without many attractive characteristics who changed my life. She was not like any other girls I met before. When I was stuck in the dark and very disappointed, she stood there in front of me with her smile such as a brightest star and showed me which ways were right or wrong. She told me that I did not know what was waiting for me ahead; I got to learn how to fight it. For example, at the final time last semester, my family had some problems like my brother sold his car and went to Vietnam without asking my parents a word, my dad and my mom’s jobs were in trouble, and my study was more difficult. I was blind and disappointed. At that time, there was no one helping me except one, Thu Cuu. Side by side, she and I figured out every problem and solved it like she helped me to contact and persuade my brother to come back here. She helped me to study, kept me in calm and bought me drinks and food, so I could focus on the exams. She also had her exams, but she still spent her time to help me. Honestly, I knew this was the person I could live with forever. Another time, her friend from other state came here to visit her. I was jealous. Without her, I felt like I was in the hole. I was easy to get angry because of nothing, I just wanted that she was only for me, and I knew that I loved her. Beside her, I always feel happy and love life. One of the most beautiful things about Thu is her smile, if she just smiles with me, I am very sure that all of my stress will be gone, also it is the most reason why I love her. A girl without many attractions who I think of most of my time always stays with me when I am in trouble. Totally, she is a hundred percent perfect. After all, Thu Cuu is the only one I will treat with all my heart. She is now such as my family member that I never want to lose. No matter what people say about her, in my mind, she is always a girl I first met and loved. Because of her personalities, I know that nothing is impossible in this world. She helped me to be able to understand how to be a good man. Her kindness brings me much knowledge of treatment. That helps me how to get respected from people who hate me. Love is the most beautiful thing in the world that people do not use machine to know, and it will be prettier if you love a person who you never forget.

Bram Stoker Essays - Dracula, Golders Green Crematorium, Bram Stoker

Bram Stoker Abraham (Bram) Stoker was born November 8, 1847 at 15 The Crescent, Clontarf, North of Dublin, the third of seven children. For the first 7 years of his life Stoker was bedridden with a myriad of childhood diseases which afforded him much time to reading. By the time he went to college, Stoker had somehow overcome his childhood maladies and while at Trinity College, Dublin, the honor student was involved in soccer and was a marathon running champion. He was also involved in various literary and dramatic activities, a precursor to his later interests in the theater and his involvement with the rising action Henry Irving, whose performance he had critiqued as a student at Trinity. After graduation from college, and in his father's footsteps, he became a civil servant, holding the position of junior clerk in the Dublin Castle. His literary career began as early as 1871 and in that year he took up a post as the unpaid drama critic for the "Evening Mail," while at the same time writing short stories. His first literary "success" came a year later when, in 1872, The London Society published his short story "The Crystal Cup." As early as 1875 Stoker's unique brand of fiction had come to the forefront. In a four part serial called the "Chain of Destiny," were themes that would become Stoker's trademark: horror mixed with romance, nightmares and curses. Stoker encountered Henry Irving again, this time in the role of Hamlet, 10 years after Stoker's Trinity days. Stoker, still very much the critic (and still holding his civil service position), gave Irving's performance a favorable review. Impressed with Stoker's review, Irving invited Stoker back stage and the resultant friendship lasted until Irving's death in 1905. The Stoker/Irving partnership solidified around the year 1878. During this time Henry Irving had taken over his own theater company called the London Lyceum, but he didn't like the management, and therefore approached Stoker to handle business, at which point Stoker gave up his government job and became the acting manager of the theater. A short time after Stoker began his new career, the publishing house of Sampson, Lowe contacted him expressing interest in a collection of Stoker's stories. "Under the Sunset" was published in 1891 and was well received by some of the critics, but others thought the book too terrifying for children. Stoker was already fascinated with the notion of the "boundaries of life and death" (Leatherdale, p.63) which made this book too terrifying for children at least in some of the reviewer's minds. By the time Stoker had received favorable reviews for his romance novel "The Snake's Pass" (1890), he was already making notes for a novel with a vampire theme, and by 1894 he was back to macabre themes. It seemed only a natural consequence that "Dracula" would follow and was published in June 1897. Reviews on "Dracula" were mixed, and the book never yielded much money for Stoker. In a favorable review the "Daily Mail" compared it with "Frankenstein" and Poe's "The Fall of the House of Usher." "The Bookman" found it likeable in spots but commented that the "descriptions were hideous and repulsive." (Leatherdale, p.68) For the next few years after "Dracula's" publication, events took a downward spiral for both Irving and Stoker. There were troubles with Irving's establishment and a fire destroyed part of the theater (including some important scenery) and Irving eventually sold it. Stoker did manage however to publish "The Jewel of the 7 Stars" in 1903, and it was a novel based on the information given to Stoker by an Egyptologist. In 1905 Henry Irving died, leaving the aging Stoker without a steady jot for the first time in his life. A year after Irving's death Stoker wrote "Personal Reminiscences of Henry Irving." Stoker managed to write other novels after this point until the time of his death in 1912 at the age of 64.

Social Issue about Abortion Essay Example | Topics and Well Written Essays - 1000 words

Social Issue about Abortion - Essay Example c. Social effects of legalizing or illegalizing abortion This section will discuss how women are affected by making abortion either legal or illegal and cite a case study. It will also give the views of the group opposed to abortion and that supporting it. d. Abortion and the society. This section will discuss how the society views abortion as a practice, and the women who have undertaken it. It will also highlight the social responsibility of women with regards to unwanted pregnancies and abortion. e. Summary This part will give a summary of what is contained in the paper. The section will also suggest the considerations women need to take before opting to terminate a pregnancy. f. Works Cited This section will give an annotated bibliography of all the sources that were used and consulted in this research. Introduction Abortion is the termination of pregnancy by removal of a developing fetus or embryo from the womb before it reaches an age where it can survive independently (Singer 7). It may occur spontaneously or be induced, and results in loss of the embryo. When induced, abortion may be either illegal or legal and facilitated by methods like use of sharp tools, traditional means, physical trauma or use of herbs. Contemporary and safer methods are legal under certain circumstances and make use of surgical means and medication to induce abortion. Whether legal or not, abortion presents individuals with a social and moral dilemma, creating an emotional environment (Singer 11). It has easily become one of the most debated and controversial subjects in the United States, placing the law and ethics in conflict. In the United States, 40 percent of the citizens support abortion, while an equal percentage is against it, calling for its ban with certain exceptions. Those arguing that it is a choice opine that a pregnant woman has the authority to decide whether to terminate her pregnancy or carry it to birth without state interference. They hold the notion that the state has no right to tell anyone what to do with their pregnancies. On the other hand, a second group argues that from the moment a fetus or embryo is conceived, it is alive and the mother and state bear the moral obligation to protect and preserve it. They equate abortion to murder (Moore 43). This paper will research the social issues regarding abortion and how it is perceived by different groups of people in society, including the reasons they give for their stand. Literary materials will be used to obtain information. Abortion, Ethics and the Law The groups in support of abortion view it as the pregnant women’s right. In 1973, the law legalized abortion in all states and established it as a basic constitutional right. A woman may have an abortion at request in the first trimester without restriction, but the second trimester has several restrictions to protect her own health. However, arguments against it claim that the human race is based on the principle that under the law, all are created equally (Lee 28). They emphasize the fact that there are no subhuman beings. No single human’s rights may be held superior to other humans. In abortion, the right to life of the fetus is taken away from it by the same law that is supposed to protect it. Ethically, it is the slaughter of the innocent by granting pregnant women the freedom of choice in regards to their choice of the

Topic of your choice Term Paper Example | Topics and Well Written Essays - 1250 words - 1

Topic of your choice - Term Paper Example The resulting electron radiation is released in bundles of light energy which travel at a speed of 299  792  458 m / s, equivalent to the speed of light, as quantized harmonic waves. This electromagnetic waves are grouped according to their wavelength and the this results in the electromagnetic spectrum. The resultant magnetic and electric waves move perpendicularly to each other having certain characteristics which are Amplitude, frequency and wavelength. The movement of the electromagnetic waves is in form of patterns. The distance that exists between two peaks is the wavelength of the wave. The wavelength of a waveform is measured in meters. This is illustrated in the figure below. Frequency can be defined as the number of oscillations of the wave per unit time. The frequency of waves is not constant, it varies and the variation greatly depends on the type and nature of the electromagnetic radiation. The frequency of a wave is measured in Hertz. The wave can have high frequency or low frequency as indicated in the diagram below. This is the process in which two waves superposes to form one resultant wave. For interference to occur, the source of the waves must be coherent. If two electromagnetic waves having the same frequency get together i.e. they superpose, it results into a wave which has the resultant magnetic and electric field strength equal to the sum of fields of the two waves. When two strong waves moving that have their fields moving in one direction, i.e. same direction in time and space, the resulting waveform is twice that of each individual waveform (Encyclopà ¦dia Britannica Online). This results in constructive interference. However, the superposition of a wave having an electric field in one direction in space and with another electromagnetic radiation wave which has the same frequency but with

Latin America Conflicts Essay Example | Topics and Well Written Essays - 750 words

Latin America Conflicts - Essay Example Latin America has seen everything- from conquests, through colonization and revolutions and to modern day violence- all of which has played a major role in various stages of its advancement (2001). In this paper, we shall discuss how the abuses committed by foreign invaders – first the Spaniards, then conquer of Veracruz by France and ultimately the imperial rule imposed by the United States has shaped the history of Latin America (L.A). The two biggest empires of Latin America, Aztec and Incas, were conquered and exploited by the Spaniards. Hernan Cortes and Francisco Pizarro respectively were the main leaders of the Spaniards behind the conquests of these two large empires. Cortes who was a Spanish conquistador had attacked the city of Aztec with a small troupe of 600 men and had successfully captured the whole empire that consisted of ten thousand warriors. Cortes way of conquest has always been described as ruthless, guile and violent. Cortes audacious and unscrupulous def eat of Aztecs had left behind a trial of bloodsheds and had also inspired many Spaniards to follow his footsteps. One of them was Pizarro who undauntedly followed the Cortes policy of dividing the native population against one another and exploiting traditional enmities (Minster,n.d). Pizarro along with his four brothers and a small group of just 2000 men and 65 soldiers had tactfully captured the city of Incas which had an army of 30,000 soldiers. He like Cortes had used audacious and ghastly ways to defeat Incas. Many conquistadors soon followed in the footsteps of Cortes and Pizarro to invade Latin America and handicapped it through bloodshed and violence (M.Fisher & K.Fisher, 2000). More so , to add to the misery of the local people the conquistadors further tortured them by making them slaves. The native population started disappearing due to conquistadors continued torture. These empires had been conquered by the conquistadors, mainly with the aim of acquiring large volumes of wealth and humungous profits. But as the local population started disappearing and only a small population was left to do the work, the Spaniards turned to African slaves. These slaves faced torture, racism attacks, and abuses by the Spaniards which further increased the repression in these countries and later on led to rebellionism and revolution over here. With the discrimination of people according to races -on top were the whites, then the mestizos, the blacks and then the indigenous people further intensified the urge of the native people to rebel and consequently led to the revolutions which shaped the future of Latin America over the centuries (Chasteen, 2001). The spread of the news of revolutions across the world like the American Revolution, the French revolution and more closely the revolution in Caribbean, woke up the people of Latin America and ignited the spirit of anti-colonialism in them. The history of Latin America was not without blood and fire which can easily b e established through the revolution which happened in Mexico. The people of Latin America were segregated into the classes of rich and the poor by the Spaniards. During colonialism, wealth and race played an important role in shaping the society. The basic reason to classify the people was to separate â€Å"the whitest of the white from those who already lost some of the

Sonny's Blues and Big Black Good Man Assignment Example | Topics and Well Written Essays - 500 words

Sonny's Blues and Big Black Good Man - Assignment Example Sonny, the narrator finds out, had been trying to get away from falling into the trap of drugs, and through this the narrator sees his own shortcomings in trying to deal with his brother; this leads him to change his attitude towards himself as well. He feels no more bitterness towards his brother, as he now realizes that in a way his mistakes were a rite of passage of sorts. Finally, listening to his brother play the piano, he finally realizes that he has been pushing away his brother, and that he needs to be part of Sonny’s life now and listen to him and his music. The story is neither closer to Olaf’s point of view, nor Jim’s, it is basically an attempt by the author to challenge our prejudices and to let us know that even those amongst us who consider themselves to be racially unbiased, like Olaf, are actually racists at some level. This is exactly why Wright has used a stereotypical big black man; it is an image of the black man that is deeply ingrained in the white man’s psyche, an image the typical white man is scared of. Jim wanted to show gratitude to Olaf for introducing him to Lena, and he was merely measuring Olaf’s neck size the only way he knew how, it was Olaf’s prejudice that scared him into thinking his life was in danger. Richard Wright mirrors the reader in Olaf; he takes an exaggerated stereotypical black man and confronts the reader directly with his/her prejudices, showing the reader that no matter how unbiased we might claim ourselves to be, most of us are influenced by racial inclination s. Trevor, I agree that the narrator in â€Å"Sonny’s Blues† underwent a lot of changes, with time and experience, throughout his narrative. However, I do not feel that Jim in â€Å"Big Black Good Man† was playing with Olaf intentionally; it was actually Olaf’s own biased and racist thinking that made him believe that Jim was

Week 6 Current Events Assignment Example | Topics and Well Written Essays - 500 words

Week 6 Current Events - Assignment Example Third category of laws is recognized as laws designed to restrict carrying and use of firearms that can be used for criminal purposes (Zimring, 2004). I believe that the best gun control laws is to try to ensure that the firearms are not legally placed in the hands of dangerous individuals such as criminal offenders, individuals suffering from psychological disorders and youth. This is because the probability of a criminal offender indulging in future criminal behavior is quite high. Furthermore youth as well as people suffering from psychological disorders do not have the mental capacity to make rational choices. People who make rational choices tend to consider the negative and the positive side of their actions before carrying out any action. But youth and the people suffering from psychological disorders do not have the mental capacity to make rational decisions and may end up using guns and this might lead to increase in homicide rate. 2. The theories of zero tolerance as well as the broken windows theory is based on the premise that strict actions need to be taken as soon as a crime is committed and due to these strict actions, future criminal activity can be deterred. This theory was first developed by Kelling et al. but it was even tested before the theory was devised (Kelling, 1997). Laws and policing methods based on this theory have been implemented by Bratton when he was made the head of the Transit Police department of the region of New York. While Bratton was the head of the police department he implemented these laws in several ways and this finally resulted in easing the crime rates in the area of New York City. The various ways through which these laws were implemented includes the authority given to the police officials to stop the citizens of the area as soon as they were witnessed violating even small rules and regulations. For example the police officers

The Effect of Recession on Dividend Policy Dissertation

The Effect of Recession on Dividend Policy - Dissertation Example Some of the logical explanations on how the various sectors were affected by the recession in terms dividend payout. Background Information The research covered various economic sectors of the economy namely; banking and financial Services, real estate companies, petrochemical companies, Agriculture and food industries, industrial investment and telecommunications. A total of 26 companies financial over a period of 5 years were thoroughly analyzed to come up with efficient analysis of our study topic. Difference in Dividend policy between different Economic Sectors We use the one way Anova to determine if there is a difference in mean between the average dividend pay for the various companies. The analysis generates the results table below. ANOVA Sum of Squares df Mean Square F Sig. Between Groups 96.613 7 13.802 2.162 .092 Within Groups 108.514 17 6.383 Total 205.127 24 As seen in the table above the value of significance from the table is .092 which is larger than the significance value of 0.05 hence we accept the null hypothesis which states that there is no statistically significant difference in the dividend policies adopted by the various sectors of the economy. Sectors from which various companies in the study. ... (2-tailed) .019 N 26 25 Eps Pearson Correlation .466(*) 1 Sig. (2-tailed) .019 N 25 25 Correlation is significant at the 0.05 level (2-tailed). The correlation coefficient is positive 0.466 which means a positive relationship between the two variables. At 95 percent level of confidence means that we reject ho hence conclude that there is a significant correlation between the capital structure and in particular the equity shareholding and the earnings related to them. Correlation between Capital Structure and Dividend Yield. The dividend yield is compared to the return on investment in our study as it is the annual dividend amount payout per share by a firm in relation to the share value. We measure the relationship between equity shareholding and the return on investment. We run the Pearson’s correlation coefficient from the variables dividend yield versus equity. The results of running leverage for the companies against the dividend yield give no significant correlation betwe en the two variables. Correlation: Capital Structure (Using shareholder Equity) and Dividend Policy Adoption (payout). We shall run the Pearson’s correlation to find out if there exists a linear relationship between the two variables. For the purpose f this test the null hypothesis is set as: There exists no significant correlation between the two variables. Running the data we generate the output below. Correlations Equity pre Equity Pearson Correlation 1 .187 Sig. (2-tailed) .370 N 26 25 Pre Pearson Correlation .187 1 Sig. (2-tailed) .370 N 25 25 From the table above it is clear that there a moderate relationship between the shareholders equity and the dividends paid out of the rather the dividend policies adopted by the various companies. Since the significance value from the table

Wine Festival Event Essay Example | Topics and Well Written Essays - 750 words

Wine Festival Event - Essay Example Media coverage would be very important to making this event work, as appropriate advertising must be done to ensure that the wine loving public is aware of this event. Wine lovers will be the main attendees of this event, as it will give them an opportunity to sample many different wines from around the region. In addition, wines that are new to the marketplace will be encouraged to participate in order to raise public interest on their specific product. This is an excellent opportunity for restaurant and bar owners to advertise themselves to the demographic that they need to reach. For sponsorship, we can look to bars and restaurants that sell wines and brandys because this could be used as an advertising expenditure for them. The Australian government is another possible sponsor, as this event will be used to help local businesses grow. The goal of this event is to familiarize the public with the various types of wines that are available in the region, with a special emphasis being placed on local wines. This is done in order to promote local businesses and products, which will hopefully benefit the local economy. Once the event grows in popularity, it could also become a popular tourist destination for wine lovers who wish to experience a multitude of wines in a short people of time. Other goals would be to increase Australian wines sales by 20% and to allow for new Australian wines to have an opportunity to reach the public. This event, which would take place at the Gold Coast Convention and Exhibition Centre, would have a very unique format, due to the amount of wines that would be present. The main concept is to create a venue for winemakers, restaurants, and bars to get their products into the public eye in a relaxed and hospitable environment. Winemakers, bars, and restaurants would bring their products to the event and allow for those attending to sample them for a low price. Each of these participants would bring some featured

Organizational Behavior Essay Example for Free

Organizational Behavior Essay The official language of Japan is Japanese. The official religion is Buddhism. A meal always has rice, even breakfast. White rice is called gohan. Meals often consist of gohan, a bowl of pickles called tsukemono, a bowl of soup, and a variety of other dishes like fish, meat, and vegetables. This is called okazu. Since Japan is an island country they consume a lot of seafood including squid, crab, octopus, shrimp, whale, lobster and seaweed. Slurping your soup or noodles shows the Japanese that you are enjoying your meal. When doing business men should wear dark and conservative attire. Shoes should be easy to remove as this will be done often. When using a bathroom in someone’s home, you will be required to wear a specific pair of slippers before using it. Women should wear low heeled shoes to avoid being taller than men. Pointing is considered rude. It is custom to arrive late, punctuality is not expected. Money is not openly displayed, use an envelope. The number fourteen is bad luck, it sounds like the Japanese word for death. Business and personal gift giving is very important and should be done at the end of the visit. Business cards should be printed in your home language on one side and in Japanese on the other. A bow, not a handshake is the proper way to greet. EGYPT In Egypt the predominant religion is Islam. Foreigners are expected to dress modestly, do not wear Egyptian clothing. Jackets and ties are required for men, women must also dress modestly. Egyptians stand very close to each other, moving away from them is seen as an act of aloofness, however, opposite sexes stand further apart than we do in the United States. Showing your shoe sole is considered an insult to the other person you are meeting, do not cross your legs during your meeting. Smoking in public is very common, present and offer your cigarettes. Arabic is read from the right to the left. Books begin on what Americans consider to be the last page. Business cards should be printed in Arabic on one side of the card, and in English on the other side of the card. BRAZIL In Brazil, Portugese is the official language, although others speak Spanish, Italian, and other languages. No official religion is listed, however most Brazilians practice Roman Catholic. Brazil is the world’s fifth largest country in population and landmass. Half of Brazil’s population is under the age of twenty. When conducting business three piece suits should be worn by men and women, and women’s nails should be manicured. You should avoid wearing the colors green and yellow together, as it is the colors of the Brazilian flag. The okay hand signal is considered rude; to express appreciation you should pinch your earlobe between your thumb and forefinger. Schedule all appointments at least two weeks in advance, to them, time is money. Never discuss business before your host does. Brazilians entertain business cliental in a restaurant, never in their homes. Gift giving is not required. When sending a bouquet of flowers, avoid the color purple as it used for funerals. Tipping in Brazil is very common and is usually about ten percent. When greeting, handshaking for men is very typical while women exchange kisses by placing themselves cheek to cheek and kissing the air. When greeting the other person using titles are very important to them. When you are trying to strike up a conversation with them good conversation topics are soccer, their families and children. Conversation topics to avoid are politics, religion, and the rain forest. After reviewing these three countries and there cultures I would have to say that Japan would be the country with the most employment satisfaction. Although very populated, Japan passed a constitutional law just after World War II that gave women the right to choose their occupation. Since that law, more women have gone into the workforce and received the education and training possible to hold high end executive jobs that were once held by man alone. Even though Brazil and Egypt have higher levels of women in the workforce most of the jobs are domestic, like cleaning and cooking. References http://www.cyborlink.com.[Retrieved] January 14, 2013.

Protagonist and a Chorus Essay Example for Free

Protagonist and a Chorus Essay Aurthor Miller the author of A View from the Bridge shows an interest in his writing across the variety of novels he has written has been about the average person. The play was set in the 1950s. The key elements of a Greek tragedy are that it has a Protagonist and a Chorus.  The play starts with the chorus speaking to us, announcing the scene and sets a happy feeling. Marco and Rodolfo, immigrants in America, cause friction within the family located on the docks. Throughout the play Eddies Character goes through the tragic arc. At the end of the play this friction develops into Eddie getting killed. We would see a hero being brave when things start getting tough, helping people who need that aid, just like how Eddies character followed at the start of the play. Unfortunately we see Eddie following the role of a tragic hero a hero that tries to be a stereotypical hero but fails miserably. Eddie, Protagonist of the play, is presented as being a stereotypical Hero. I promised your Mother on her deathbed. Im responsible for you. A side of Eddie being heroic as he brings up Catherine as her Mother has passed away. The audience look up to Eddie as being a role model as he is seen to be a generally caring person gaining the readers respect. You aint all the girls. Eddies speech when he is replying to Catherine as she talks about how her clothes are suitable. It shows us how Eddie is looking out for her which is a hero aspect but we also see a side of him that he is being too over protective and perverted which can seem to be quite disturbing. Beatrices cousins Marco and Rodolfo come over from Italy to visit. When are you going to stop fancying her Beatrice addresses to Eddie that she knows how he feels towards Catherine, also saying how it is wrong as he is looking at other women rather than his wife which could be quite upsetting to Beatrice. When am I gonna be a wife again this is another sentence that Beatrice uses to show us as the audience how annoyed she is about the situation of Eddie and Catherine. We understand this quote to basically say when he is going to forget about Catherine and show more time with Beatrice. Eddie makes a dramatic fall within the tragic arc when he kisses Catherine to spite Rodolfo. As she strives to free herself he kisses her on the mouth. Eddie having a Wife and also being a Uncle to the girl he just kissed as we already know at this part of the novel Eddie wants to be more than just her uncle, the audience would find this very vulgar and disturbing. Eddie did this almost to brand her to show Rodolfo that Catherine is Eddies property and not his. Rodolfos character reacts to the kiss as he lunges towards Eddie with anger, pins his arms, laughing and suddenly kisses him. Eddie does this purely to humiliate Rodolfo; we can see this from the work used laughing as Rodolfo could not fight back. The kiss that Eddie gave to Rodolfo was a message to tell Rodolfo that he is physically stronger than him and also to embarrass him in front of Catherine. The audience of the 1940s may find it inappropriate as homosexuality was discouraged so the kiss would of brought a shocking impact upon the audience as they thought Eddie was a hero that people to look up to but instead he is turning out to be the villain that nobody likes. Miller makes the moments very dramatic by using effective stage craft, when Eddie calls the immigration burro. The phone is glowing in light now. Light is out on Alfieri. Eddie has at the same time appeared beside the phone. Being in a spotlight the audience focuses on Eddie, the audience knows what he has to say at that moment will be dramatic. The lightings emphasis on how important this scene is so the audience needs to engage. Miller uses Eddies action to create an effect on the other characters. Look, im sick and tired of it; im sick and tired of it! Beatrice has reacted very aggravated towards Eddie because of the trouble he has caused that has built up throughout the novel, she explodes with anger. Repeating the phrase shows how Eddie has pushed other close characters towards him to limit. The audience now look at him to be the opposite of a stereotypical hero; instead he is a tragic hero. Eddie tries to redeem himself by allowing Catherine freedom however he does not offer he full freedom as he still tries to prevent her from being with Rodolpho. I mean now you got a new job, you might meet some new fellas.Eddie by saying this, we see him at least trying to be the person we saw at the start of the play, but after Eddies previous actions it is too later and there is no hope for him. Eddie has never given Catherine a choice ever since she was growing up, he decides to at this time to reform himself and be the hero as the audience used to know him as at the beginning of the play. Miller follows the idea of a tragic arc which is the layout of a Greek tragedy. We see this happening when after causing his own family to turn against him, when he thought his actions were acceptable he now tries to redeem himself so we see as a hero again. Characters close to Eddie are disgraced with his actions after failing to redeem himself, so all eyes are set on Eddie as he is the one to blame for the immigration officer knocking on the door. Hes a rat. He belongs in the sewer Catherine expresses her feelings towards Eddie as she sees the man she loves being taken away. The connotations of rat are, unwanted, vermin, and horrible she says the hurtful things to him to express how angry she was towards him. Eddie is seen again to be the villain of the play, as all he has caused it upset between him and the other characters. Just before we see the end of the play, Macro gives us hints as to how it might end Hes praying in the church? Marcos last rights before he faces Eddie he does this to confess that he may die. Marco knew at this time that the only hope for this feud to end between them is if they battle it out like men. The audience at this time feel tense and anxious to what will come next knowing that something could end terribly wrong. The play ends with Eddie being stabbed by his own knife. Oh, B! hes last words as Beatrice holds him in her arms as he falls. Like almost every tragic hero conceived by man, Eddies own actions are the cause of his destruction. The knife took Marco by surprise, but throughout the play Macro is a character that is quite wise in the way he can pick up a chair with one hand using his own body weight but Eddie couldnt. When Eddie went for the lunge with the knife towards Marco, Marco deflected that lunge back towards Eddie, ending by him killing himself due to brutal strength. The audience might predict that he would die with Catherine holding him; since she was the one he was obsessing over the whole time.

Implementation of a Marketing Plan

Implementation of a Marketing Plan EXECUTIVE SUMMARY INTRODUCTION The present financial crisis has negatively affected not only the US market but also International markets with economies experiencing negative global growth in Gross Domestic Products (GDP) and decreases in global consumption levels. Now more than ever, companies (in Trinidad and Tobago) are faced with reformulating their business strategies in order to boost sales volumes by attracting customers through promoting traditional products but providing additional services not previously offered. Companies have to revisit their marketing strategies and implement new marketing plans that will not only create competitive advantage but also experience sustainable competitive advantage. As such the aim of this research is to identify and develop a marketing plan to strengthen Dhookups competitive advantage in Trinidad and Tobagos industry to viably survive in these current situations. Background Origin The company, now known as Dhookup, was originally formed by Mr. Kedelle Greaves in April 2008 to satisfy the growing needs of the working population by providing quality electronic products at a low costs compared to the Trinidad and Tobagos current market where such goods and services were seen as being very costly by customers. Currently, the company is operating at an adhoc basis with no formal marketing structure and Business plan. The Electronic products presently offered by the company are Laptops and Accessories, Desktop Computers, Cellular Phones, Digital Storages Devices, Games and Accessories, Electronic Accessories and Digital Cameras. In May 2009, the founder realise the need to restructure the operations and strategic planning of the company due to the present economic and financial global crisis in order to be remain competitive and viable in Trinidad market. A decision was made to reform the business from a sole proprietor to a partnership by inviting two investors to contribute equal amounts of capital, along with the founder, into the business which will be used to fund any additional investments and strategic future market plans. Snapshot of the Business The company was managed solely by the founder and now is managed equally by all investors with no other employees mainly because the present workflow was not demanding and did not require additional personnel. At present the company operates using a just in time system where, only when a customer wants an item, then the item is sourced and delivered. The customer makes a down payment (usually 50%), and then the order is placed for the item which approximately takes 2-3 weeks to be delivered. At the end of this period the customer collects the item by paying off the balance of the item. Mission Statement Dhookup will continue to be one of the premier electronic product and service provider within Trinidad and Tobago with an emphasis on Customer Relationship Management and timely satisfaction of consumer needs. Strategy Statement The Hook up will pursue a strategy of growth aimed at position the company as one the leading best costs electronic products and service providers in Trinidad and Tobago. SWOT analysis of the company Product and Services The company offers high quality products at an affordable price which is very competitive to the other similar suppliers in the market. Apart from providing competitive prices, consumers are well informed about the technical features and benefits of their desired purchases before any business is conducting by providing detailed information of the products specification, its capabilities and also similar products in the market. The company ensures that the customer is purchasing the correct product to suffice their desired needs and wants. Also, the company provides excellent after sales service customer support that is very unique to Trinidad and Tobagos industry. Customers have a luxury of after sales assistance, at no extra costs, in terms of trouble shooting of products and minor repairs. Any major repairs of electrical items are directed to an external partner who will automatically grant discounts on any services rendered. DHookups Product Mix is as follows: Laptops and Accessories Desktop Computer Cell Phones Digital Storages Devices Games and Accessories Electronic Accessories Digital Cameras Product Line RESEARCH OBJECTIVE Problem Statement The industry In the era of increasing technology advancements, the industry has seen a decrease in barriers to accessing products and services in regional and international markets by individuals and corporations. The public can now access these markets through various tools such as obtaining skyboxes and liaising with various import and export companies. The issues arising from this is that both individuals and companies are faced with the uncertainty of additional costs and risk incurred for importer these items to the local market. More and more companies either shift both the costs and risks involved in such transactions to consumer causing a strike in prices of these goods and services as compared to the international markets and/or an overall decrease in the level of customer service. Costs such as customs duties are not easily predicted due to the fact that as at present there is no formal costing structure on imported goods and services, thus values are determine by the customs department at the point of entry (please see appendix II for excerpt receipt statement). Customers engaging in acquiring skyboxes may be wary due to the uncertainty of the duties imposed on the items and also the risks involved in purchasing items on the internet. This acts as a deterrent to customers leaving them to rely on the local market, where there is limited variety. The Company Dhookup currently advertises based on referrals and recommendation by existing clients and there are no formal marketing strategies in terms of communicating the services provided by the company to the public. A lack of both strategic business and marketing plan has seen the company experience a lot of difficulties that hinders the growth of the business in the industry for both the short and long term. A lack of marketing strategies has contributed to low and inconsistent sales level. Due to the fact that business in generated solely on the referrals, the company does not presently have a huge clientele base and relies on existing customers for repeat purchases. This strategy has proven to be unreliable and needs to be addressed immediately to improve profit levels Brand awareness is one of the key issues and areas that need to be resolved and improved. Customers are unaware of the range of products and services offered by the company and there are no branding strategies initialise in the beginning in the incorporation of the company. Also, a more focussed should be placed on analysing the current and prospective product distribution channels available to the company. The company does not focus in any particular market in terms of advertising and distribution but instead provides products and services where necessary. By not focusing on any one particular target market the company cannot identify what their customers needs are and also what their purchasing patterns are like. Knowing your customer base is one the key areas that should be focused on when looking at what distribution channel is most effective. Objectives The main objectives of this marketing plan are to: Define the Target Market Identify the customer base Improve Brand Awareness. Identify the main competitors Outline a strategy for attracting and keeping customers Outline a financial plan to maintain consistent profit levels and growth As such the purpose of this practicum, in order to accomplish the set companys objectives, is to: Outline the importance and roles of Customer Relationship Management in sustaining competitive advantage Identify the Roles of Branding Identify the Importance and roles of Advertising LITERATURE REVIEW CUSTOMER RELATIONSHIP MANAGEMENT What is CRM Customer Relationship Management or CRM, according the Ellen Gifford, is focused on the relationship between the firm and its customers. Successful firms build customer relationships by: Satisfying goals between firms and customers, Both Consumers and the organisations has a set of conditions. Establishing and maintaining a positive customer connection Producing positive outcomes for the organisation and the customers. Jill Dyche states â€Å"CRM is defined as the infrastructure that enables the delineation of, and increase in customer value and the correct means by which to motivate valuable customers to remain loyal and indeed buy again.† In todays current marketplace, companies have to focus on the needs and wants of the customer which entails providing excellent customer service to gain competitive advantage over its competitors. Excellent Customer services focuses on providing 24 hour service to customers before, during and after a service has been delivered. According to Turban and Efrain, (2002), â€Å"Customer Service is a series of activities designed to enhance the level of customer satisfaction that is, the feeling that a product or service has met the customer satisfaction.† Customer relationship Management has evolved from a simple market concept representing a refocus of marketing with a greater emphasis on the creation of customer value. The main emphasis has shifted from satisfying customers needs to building long term relationship through value creation process (Evans Laskin, 1994). Improvements in Information Technology in the marketplace has empowered customers with greater and broader knowledge and facilitated the constant exchange of information between buyers and sellers. Firms are now focused on moving closer to customers, understanding their needs and allowing customers to actively shape their own expectation by co-creating value obtaining a strategic customer focus. Buttle (2002), states that CRM is â€Å"the development and maintenance of mutually beneficial long term relationships with strategically significant customers.† It is â€Å"an IT enhanced value process which identifies develops, integrates and focuses the various competencies of the firm to the voice of the customer in order to deliver long term superior customer value, at a profit to well identified existing and potential customer,† (Plakoyiannaki and Tzokas, 2001). Determinants of CRM In order to achieve these synergies between the customer and suppliers (firms) we must highlight what the underlying determinants of CRM are Trust and Value: Trust is defined as the willingness to rely on the ability, integrity and motivation of one company to serve the need of the other company as agreed upon implicitly and explicitly Value is defined as the ability of a selling organisation to satisfy the needs of the customers at a comparatively lower cost or higher benefit than that offered by competitors and measured in monetary, temporal, functional and psychological terms In addition to providing high quality levels of both trust and value, companies must also: Understand Customer needs and problems: This is an ongoing process and should take place before, during and after the sale is completed. Meet their commitments Must be honest: The company should also make sure the customer is always told the truth about the information provided for goods and services provided Have a long term perspective. Focus should be placed on establishing and retaining a long term relationship with the customer Developing customer relationship Successful management of the development process between the firm and the customer would lead to superior long-term performance of the organisation through improved customer retention. Ford et al suggested a relationship development model that consists of five stages: The pre-relationship stage: this is the event that triggers a buyer/supplier (customer/firm) to seek a new business partner The early stage: This is where experience is accumulated between buyer and supplier although a great degree of uncertainty and distance exists The development stage: This is where increased level of transactions lead to a higher degree of commitment and the distance is reduced to a social exchange. The long term stage: This is characterised by th e companies mutual importance to each other. The final Stage: This is where the interaction between the parties becomes institutionalised. According to the model in the early stages both parties are distant from one another but as time goes by the relationship is characterised by increased commitment and cooperation whereas in the later stages interaction decreases as the relationship is institutionalised. As with the life cycle model, the time span of each stage varies and it is difficult to predict how long both parties will remain in that stage before moving on or decide to not move at all and relinquish the relationship. As seen in the both models when the relationship enters the decline phase, both cooperation and the level of commitment and cooperation drops significantly. Firms are now faced with the task of attracting and retaining new and existing customers by ensuring that they maintain their positive relationship with customers through effective customer relationship management. Functions of CRM The functions of customer relationship management can be direct and indirect. Direct functions of CRM refer to profit, volume and safeguard as opposed to indirect functions which includes innovation, market, scout and success. In terms of CRM, direct functions are the basic requirements of the company that are necessary to survive in the competitive marketplace and the indirect functions are actions necessary to convince the customer to engage or participate in various marketing activities (Earl D. Honeycutt et al 2003) Profitability This distinguishes between the profitable customer who provides the firm with a positive cash flow and a high volume customer who helps the firm achieve economies of scale Volume this secures the necessary breakeven position of the firm and enables the firm to operate on a profit making basis Safeguard This improves the costs efficiency of a supplier and provides stability and control in sales in a dynamic marketplace. Innovation This allows products and processes to be developed together in order to improve the value of the offering to the customer. Market This wins customer support through referrals/recommendations when entering new markets and establishing new commercial and personal relationships Scout This results in market information gathered by customers and communicated to the supplier earlier than would have be known Access This refers to the help received from customers experience and networking when the firm interacts with authorities and trade associations. (Earl D. Honeycutt et al 2003) Though the functions of Customer Relationship Management is clearly outlined above, firms have different prospective on CRM on the whole. Some firms focus on CRM because they are driven by gaining competitive advantage as opposed to others who are view CRM as an opportunity to improve the relationship with another company to minimise the effects of market volatility. No matter what the firms objectives and goals are in utilising CRM tools, the models they choose must support these objectives by improving the overall relationship between the firm and the customer. This is accomplished by adding value to the customers experience. Evan and Laskin 1994 introduced a model of relationship selling that evidently differentiates between three underlying and fundamental components: Relationship inputs, relationship outcomes and assessment. According to the model, effective relationship management is understanding customer expectation, building service partnership with customers, empowering employees to fulfil customer needs and providing the best quality to customers to satisfy their respective needs (introduction of Total Quality Management (TQM). If implemented in the most effective manner these inputs would lead to positive outcomes such as improved customer satisfaction, loyalty, and increased customer perception of the firms product and services, which in turn would affect the firms profit. Of course the opposite applies if these inputs are not successfully implemented. The assessment state integrates two components, customer feedback and integration. Firms should engage in customer feedback mechanism to ensure at all times customer needs are being addressed and met. The firm should ensure that the relationship marketing processes is integrated into the strategic planning framework in order to align it to the firm s overall goals and objectives. Smith and Barclay 2003 identified a standard model for building effective customer relationship based on some key factors; Interdependence, Cooperation and mutual trust. The model highlights that both the customer and supplier perceive interdependence as the channel to cooperate and also the motivation to exchange a level of trust and commitment. Mutual Trust and Cooperation contribute significantly to the effectiveness of the relationship creating relationship dynamics. As the relationship grows and develops into a partnerships (maturity stage) both parties shares similar and agreed objectives and visions maximising the effectiveness of the relationship. Apart from the models highlighted above aimed to improving the relationships between both parties through CRM, Parasuraman et al (1996) also introduced the â€Å"GAP† model of service quality by identifying five major gaps that face organisation to meet customers expectation of the customers experience. BRANDING ADVERTISING AND PROMOTION METHODOLOGY Market Research is an objective, systematic collection and analysis of data representing a particular target market, environment and competition incorporating some form of data collection, either primary or secondary. The following key areas would be focused on in this section: Research design Target population and Sample Data Collection Technique Validity and reliability of the research Research Design The research design of the practicum depends on the extent to which the theory highlighted is derived. There are two types of research design; Deductive approach: Where you develop a theory and hypothesis (or hypotheses) and design a research strategy to test the hypothesis or Inductive approach: Where you collect data and develop the theory as a result of your data analysis (Saunders, Lewis and Thornhill, 2007), For the purpose of this research a deductive approach will be used. According to Robson (2002) there are five sequential stages through which deductive research will progress: Deducing a hypothesis from the theory (a testable proposition about the relationship between two or more concepts or variables). Testing the hypothesis in operational terms (i.e. indicating how the concepts or variables are to be measured). Relationships between two or more specific concepts or variables are proposed. Testing the operational hypothesis. Examining the specific outcome of the inquiry (confirming the theory or indication modification is needed) If necessary, modify the theory. Though the deductive approach is usually affiliated with the quantitative research design, this practicum would utilise a mixed approach design, focusing on both quantitative and qualitative approaches in gathering data through discussions, observations and questionnaires. The research design will be a descriptive study in order to portray an accurate profile of events and situations and to gain deeper insights into the main topic highlighted. The descriptive study, also known as the statistical approach, describes data and characteristics of the population being sampled by answering the questions who, what, where, when and how. The research was also designed in such a way to determine the spending habits of the targeted population with respect to age, gender and social disposition by gathering primary data. It also tested the participants knowledge of the industry and the perceived factors affecting Demand and Supply for the electronics products locals and internationally. Research Techniques As stated previously, the information gathered from the research was primary data, using research techniques such as Surveys and Observations of consumers and similar suppliers in the domestic market. The Survey was conducted through Eighty five (85) Questionnaires distributed and returned from a random sample of a targeted population. The questionnaire allowed the researcher the opportunity to answer who, what, where and how through various questions posed to the participants therefore using the desired descriptive research design. The survey would also allow the researcher to collect quantitative data to be analysed quantitatively and also collecting the data to suggest possible relationships between two or more variables which can be explored through existing models. The questionnaire tested the participants on various areas such as: The knowledge of customers in the market The online shopping awareness of customer The factors that affect the demand for products and services in the said market. Customer satisfaction Etc. Both techniques were also considered to be highly economical due to the constraints of the project both in time and financing as it can be quickly administered at low cost to the researcher. Sample and Population A random sample was taken from a population consisting of both UWI and Authur Lok Jack Students. Each participant was randomly selected and approached face to face by the researcher at different locations of the respected campuses. At the University of West Indies, St. Augustine Campus, random samples were taken from students entering the food court at lunch time to capture the heavy influx of students and also at the pickup area in the afternoon. At Arthur Lok Jack Graduate school of Business candidates were approached at the front desk during the evening sessions to capture the majority of students from different disciplines. Arthur Lok Jack Graduate School of business and the University of the West Indies students were chosen as the population mainly because they were seen as the ideal target market based on past and current purchases and demand trends. Credibility and Validity of the research Participants had a clear understanding of the purpose of the questions posed in the questionnaire and its objectives. Each questionnaire was distributed by the researcher in order to prepare for in any unforeseen problems arising from misinterpretation of the questions and as well explanations of the various terminologies used. It was felt that the researcher would be best person to answer any of these questions at any moment notice. Also, the questions were structured in order to facilitate the ease of completion of the form by ensuring that all questions were concise and straight to the point.

Relationship Between Piggy And Ralph :: essays research papers

Growing relationship between Piggy and Ralph In order to complete this assignment one must look at too distinct characters. One is Piggy. Piggy represents the law and order of the adult world. He is the superego, the part of man’s personality, which attempts to act according to an absolute set of standards. Throughout the novel, Piggy attempts to condition the island society to mirror the society they all lived in when they were in England. Piggy’s continual references to his auntie demonstrate this philosophy. He tries to pull Ralph towards the reason-oriented side of human nature. The Other Character in the combination is Ralph. Ralph, a tall, blond, twelve-year-old boy, establishes himself as the leader of the boys when he blows the conch shell to call the first assembly. Throughout the story, he struggles to maintain order, forced to compete with Jack for respect. The relationship between Ralph in Piggy is somewhat complicated. Lord of the Flies a novel by William Golding begins with these two characters. One the first several pages the initial interaction between piggy and Ralph is described. At first Piggy is very eager to see that another boy beside himself has survived the plane crash. Piggy is very enthusiastic to introduce himself and get to know Ralph. In fact he is too enthused. This introduction partially alienates Piggy. However Ralph notices that Piggy is a competent individual and may be of value.   Ã‚  Ã‚  Ã‚  Ã‚  Throughout the book Ralph is mean to Piggy. This comes in part from his security with him. Ralph knows that he is Piggy’s only defense. Piggy is described as an outsider on page 21 when the narrator says â€Å"For a moment the boys were a closed circuit of sympathy with Piggy on the outside...† Ralph, nonetheless, does start relying on Piggy’s policies. One of these policies is building shelters so that they would be protected. Ralph also likes Piggy’s idea of using the conch shell to call meetings. Ralph and Piggy are also exposed to the dark side together this brings them closer. This is portrayed on page 152, â€Å"Piggy and Ralph, under the threat of the sky, found themselves eager to take a place in this demented but partly secure society. They were glad to touch the brown backs of the fence that hemmed in the terror and made it governable.

The Reign of King Henry VIII :: Biography Biographies Essays

The Reign of King Henry VIII Henry VIII (born 1491, ruled 1509-1547). The second son of Henry VII and Elizabeth of York was one of England's strongest and least popular monarchs. He was born at Greenwich on June 28, 1491. The first English ruler to be educated under the influence of the Renaissance, he was a gifted scholar, linguist, composer, and musician. As a youth he was gay and handsome, skilled in all manner of athletic games, but in later life he became coarse and fat. When his elder brother, Arthur, died (1502), he became heir apparent. He succeeded his father on the throne in 1509, and soon thereafter he married Arthur's young widow, Catherine of Aragon. During the first 20 years of his reign he left the shaping of policies largely in the hands of his great counselor, Cardinal Wolsey (See Wolsey, Cardinal). By 1527 Henry had made up his mind to get rid of his wife. The only one of Catherine's six children who survived infancy was a sickly girl, the Princess Mary, and it was doubtful whether a woman could succeed to the English throne. Then too, Henry had fallen in love with a lady of the court, Anne Boleyn. When the pope (Clement VII) would not annul his marriage, Henry turned against Wolsey, deprived him of his office of chancellor, and had him arrested on a charge of treason. He then obtained a divorce through Thomas Cranmer, whom he had made archbishop of Canterbury, and it was soon announced that he had married Anne Boleyn. The pope was thus defied. All ties that bound the English church to Rome were broken. Appeals to the pope's court were forbidden, all payments to Rome were stopped, and the pope's authority in England was abolished. In 1534 the Act of Supremacy declared Henry himself to be Supreme Head of the Church of England, and anyone who denied this title was guilty of an act of treason. Some changes were also made in the church services, the Bible was translated into English, and printed copies were placed in the churches. The monasteries throughout England were dissolved and their vast lands and goods turned over to the king, who in turn granted those estates to noblemen who would support his policies. In the northern part of the kingdom the people rose in rebellion in behalf of the monks, but the Pilgrimage of Grace, as it was called, was put down. Although Henry reformed the government of the church, he refused to

Leadership versus Management Essay -- Expository Essays

Is every good manager a good leader? Is every leader a good manager? Leadership and management are often used in similar perspectives, yet they do not share the same meaning. Leaders are exactly what the name says - they lead team members to success. Managers, like leaders, have the meaning referenced in the name. Managers manage over employees, striving for success. The two titles can be used simultaneously with one person, but this is a rare occurrence. According to MSN Encarta Dictionary, the term manage has several meanings. One of the explanations state that to manage is to â€Å"administer or run something - to be in charge†¦and be responsible for its smooth running and for any personnel† (Encarta, 2008). MSN Encarta Dictionary also shows the meaning for a leader. The first definition states that a leader is â€Å"somebody whom people follow - someone who guides and directs others† (Encarta, 2008). These two definitions are similar, but differ slightly. A leader nurtures and guides the employees. A leader helps them on the way to success. A manager is one who is in charge and is ultimately responsible for the outcome. A manager’s first responsibility is the outcome of a task. This outcome is detailed by rules and regulations. The manager must ensure that employees are adhering to company policies in order to be successful with the task. This task may be one that the manager is personally handling or one that has been delegated to subordinates. The manager is held responsible for the completion of the tasks regardless of the quantity. Sometimes, the manager completes the tasks personally, while other times require the manager to assign tasks to certain employees. Either way, the final results need to be successful. ... ....com/dictionary_/leader.html Encarta. (2008). Manage. Retrieved August 17, 2008 from http://encarta.msn.com/dictionary_1861628098/manage.html Kotelnikov, V. (Dec-Jan 2008). Manager's skill sets.(MANAGEMENT)(managerial leadership and coaching). Today's Manager, p.27 (1). Retrieved August 18, 2008, from Academic OneFile via Gale: http://find.galegroup.com/ips/start.do?prodId=IPS Teik, T. C. (Dec-Jan 2008). Ideal bosses are scarce: in moments of frustration at work, we wish we had a better boss. We admire our friends who are fortunate to have cordial and understanding bosses. What are the characteristics of an ideal boss? Ideal bosses are normally found in ideal companies--firms that you are proud to work for. (MANAGEMENT). Today's Manager, p.11 (3). Retrieved August 18, 2008, from Academic OneFile via Gale: http://find.galegroup.com/ips/start.do?prodId=IPS Leadership versus Management Essay -- Expository Essays Is every good manager a good leader? Is every leader a good manager? Leadership and management are often used in similar perspectives, yet they do not share the same meaning. Leaders are exactly what the name says - they lead team members to success. Managers, like leaders, have the meaning referenced in the name. Managers manage over employees, striving for success. The two titles can be used simultaneously with one person, but this is a rare occurrence. According to MSN Encarta Dictionary, the term manage has several meanings. One of the explanations state that to manage is to â€Å"administer or run something - to be in charge†¦and be responsible for its smooth running and for any personnel† (Encarta, 2008). MSN Encarta Dictionary also shows the meaning for a leader. The first definition states that a leader is â€Å"somebody whom people follow - someone who guides and directs others† (Encarta, 2008). These two definitions are similar, but differ slightly. A leader nurtures and guides the employees. A leader helps them on the way to success. A manager is one who is in charge and is ultimately responsible for the outcome. A manager’s first responsibility is the outcome of a task. This outcome is detailed by rules and regulations. The manager must ensure that employees are adhering to company policies in order to be successful with the task. This task may be one that the manager is personally handling or one that has been delegated to subordinates. The manager is held responsible for the completion of the tasks regardless of the quantity. Sometimes, the manager completes the tasks personally, while other times require the manager to assign tasks to certain employees. Either way, the final results need to be successful. ... ....com/dictionary_/leader.html Encarta. (2008). Manage. Retrieved August 17, 2008 from http://encarta.msn.com/dictionary_1861628098/manage.html Kotelnikov, V. (Dec-Jan 2008). Manager's skill sets.(MANAGEMENT)(managerial leadership and coaching). Today's Manager, p.27 (1). Retrieved August 18, 2008, from Academic OneFile via Gale: http://find.galegroup.com/ips/start.do?prodId=IPS Teik, T. C. (Dec-Jan 2008). Ideal bosses are scarce: in moments of frustration at work, we wish we had a better boss. We admire our friends who are fortunate to have cordial and understanding bosses. What are the characteristics of an ideal boss? Ideal bosses are normally found in ideal companies--firms that you are proud to work for. (MANAGEMENT). Today's Manager, p.11 (3). Retrieved August 18, 2008, from Academic OneFile via Gale: http://find.galegroup.com/ips/start.do?prodId=IPS

Case study of Bangladesh and Boscastle Floods

1. The flood occurred on Monday, 16 August 2004 in the villages of Boscastle in Cornwall, England, United Kingdom. The village suffered extensive damage after flash floods caused by an exceptional amount of rain that fell over eight hours that afternoon. At midday on the 16th August 2004, heavy thundery showers had developed across the South West; these were the remnants of Hurricane Alex (2004) which had crossed the Atlantic. The flood in Boscastle was filmed and extensively reported. The floods were the worst in local memory. A study commissioned by the Environment Agency from a hydraulics consulting firm concluded that it was among the most extreme ever experienced in Britain. 1. The flood occurred during late July, August and September of 2004 and was widespread across Bangladesh. Although flooding is common, the 204 was exceptional bad with increased loss of live and livelihood. Bangladesh suffered extensive damage and approximately 38% of the country was submerged in flood water at some point Boscastle and Bangladesh Floods 2004 Causes Boscastle Bangladesh 1. 75mm of rain fell in just 2 hours in the village 2. The village lies in a steep valley which speeded up overland flow of rainwater 3. The village lies at the confluence of two rivers 4. The natural channel had been walled so the river couldn’t adjust to the sudden increase in water 5. There had never been a major flood in this village so there were no flood prevention methods in place. 6. The torrential rain led to a 2 m (7 ft) rise in river levels in one hour. A 3 m (10 ft) wave, believed to have been triggered by water pooling behind debris caught under a bridge and then being suddenly released as the bridge collapsed, surged down the main road. Water speed was over 4 m/s (10 mph), more than enough to cause structural damage. It is estimated that 20,000,000 cubic metres of water flowed through Boscastle that day alone 7. Changes in farming practice caused a reduction of trees and hedges higher up the valley causing water to flow through more quickly than would have been the case in the past. The saturated surface also contributed. 8. Boscastle lies in a valley and the highland encouraged precipitation in the form of orographic rainfall. 1. Bangladesh is a low-lying country with most of its land lying on the delta land of three major rivers, the Ganges, the Brahmaputra and Meghna. 2. Climate change resulted in melting glaciers in the Himalayas which contribute to water input. 3. Deforestation in the Himalayas for agriculture led to increased soil erosion. This had a negative effect on the rates of interception and evapotranspiration resulting in more water reaching the river. 4. There was as unusual heavy seasonal monsoon rain upstream from May-September which fed into the rivers. This was a large contributing factor. 5. There were also tropical revolving storms (cyclones) that brung exceptional winds, intense precipitation and storm surges. Causing high discharge in the rivers. 6. River implement is difficult to implement as Bangladesh in one of the poorest countries with the GDP at around $300. 7. Increased pressure of rural-urban migration meant that more people lived on the flood plains. 8. The increased sediment in the river is also a contributing factor. Immediate Impacts Boscastle Bangladesh 1. A burst sewage mains and damaged buildings made much of Boscastle inaccessible for health & safety reasons for at least a few days. 75 cars, 5 caravans, 6 buildings and several boats were washed into the sea. Large loss of possessions 2. Approximately 100 homes and businesses were destroyed; trees were uprooted and debris were scattered over a large area. 3. A fleet of 7 helicopters rescued about 150 people clinging to trees and the roofs of buildings and cars. 4. No one died. 5. Roads were blocked off by the floodwater, making emergency access difficult except from the air. Even when rescue helicopters arrived, the valley was only big enough for two to operate at any one time, prolonging the operation & putting lives at risk from the still rising flood waters. 6. Property was destroyed by debris such as entire trees & vehicles speeding down the valley at high speed, pulled out towards the sea by the raging torrent. Buildings were smashed, especially in the main street where the river channel flows. 7. People were trapped in buildings by the floodwater & forced to seek refuge on the roofs of the buildings and await rescue. The danger of hypothermia, shock or even being swept away was great. 8. People were left homeless for the night, so emergency accommodation had to be set up. Nearby hotels & guest houses were packed with tourists who had arrived in Boscastle in the morning & had lost their cars, so were unable to return to their accommodation elsewhere. 1. During July and August 2004, approximately 38% of the total land area of the country was flooded, including 800,000 hectares of agricultural land and the capital city, Dhaka. 2. As well as 1.5 million acres of crop damage there was the death of 21,000 livestock. This is a huge loss of income for the families. 3. Nationwide, 36million people (out of a total population of 125 million) were made homeless. 4. By Mid September the death toll had risen to 800. Many of these people died as a result of disease caused by lack of clean water. 5. Raw sewage contaminated much of the flooded areas especially in Dhaka. 6. The flood also caused serious damage to the country’s infrastructure, including roads, bridges and embankments, railway lines and irrigation systems 7. Almost a million dwellings were destroyed, more than 3 million damaged and millions of inhabitants temporarily or permanently displaced. 8. Boats were afloat on the main runway at Sylhet Airport and all domestic and internal flights were suspended. Rail and road links into Dhaka and the affected areas were severely damaged. This created a difficulty distributing supplies. 9. The value of the damage was assessed as being in the region of $2.2 billion 10. Although the flood affected both the poor and wealthy households, the poor were generally less able to withstand its impacts. Landless labourers and small farmers were the most severely affected in rural areas. In the urban areas it was typical the slum dwellers, squatting on poorly drained land, who suffered the most. 11. 5000 shelters opened to accommodate the homeless. 12. 25,000 schools were damaged. The undamaged ones were used as emergency shelter and doctors set up clinics in the back of trucks. 13. Loss of export earnings from factories. Long Term Impacts Boscastle Bangladesh 1. Floodwater damaged a great deal of properties. Possessions were lost, river water and burst sewage mains spoiled the ground floor of many houses & thousands of pounds worth of damage was done. 2. Repairs had to be made after the damage. This was very time consuming & costly. Some buildings were beyond repair & their owners have had to consider rebuilding from scratch. 3. The damage not only affected the residents, but also insurance companies. It is likely that home insurance will be much costlier in Boscastle from now on. 1. Boscastle's main industry is tourism. The town was effectively closed to tourists after the flood, causing a massive loss of revenue. Tourist attractions such as the witchcraft museum were lost and tourists next season will be wary of visiting the town in case the floods are repeated. Boscastle may never recover its tourist industry fully & many small businesses could go out of business as a result. 90% of Boscastle economy is tourism, the floods caused major loss of tourism. 21 accommodation providers had to close down. 2 of which didn’t reopen. 2. Environmental damage to local wildlife habitats 3. Costal pollution caused as debris and fuel from cars flowed out to sea. 4. People suffered from long term stress and anxiety as a result of been traumatised by the incident. 1. The floods caused 4 environmental impacts: river-bank erosion, especially on embankment areas close to the main channels; soil erosion; water logging particularly in the urban areas; and water contamination, such as raw sewage in Dhaka, and the associated health risks that come with this. 2. As Bangladesh is such a poor country, the short term impacts almost mirror the long term ones as there’s little money to alter them. 3. The 36 million that were homeless up to 70% of them will remain that way for up to 5 years. 4. Factories continued to have a loss of earnings as there was a loss of export. 5. Roads, houses, other infrastructure, railway lines and embankments remained damaged. 6. Charities and other NGO have continued to provide aid and help distribute supplies 7. People undoubtedly will have suffered from long term stress and anxiety as a result of been traumatised by the incident. 8. Many small businesses and many peoples income (through farming or rearing animals) will have been lost and will never recover. 9. The absence of money in the country will inevitably mean certain amenities won’t get repaired. Immediate responses Boscastle Bangladesh 1. Buildings that were damaged were secured by building inspectors. This took 7 days, after which homeowners could retrieve there possessions. 2. People were relocated. 3. Power and water supplies were repaired 4. Local GP surgery acted as an emergency centre 5. Prince Charles made a large donation to rebuild parts of Boscastle. 6. Cars and debris was removed as well as the demolition of damaged buildings. 7. Environment agency removed debris upstream and burned vegetation away from the river. 8. Roads and sewage works were restored. 9. Nearby hotels welcomed anyone affected by the floods to stay. Especially tourists. 10. Tourists were given food and amenities and transport free of charge and helped to recover any of their possession before been helped to return home 11. The entire region was inspected & the probability of a recurrence calculated. The Environment Agency has recommended that construction in the area in the future should not include facilities for those most vulnerable to flash-flooding, such as the elderly & young children. Effectively, this means that the local Council will reject any planning applications for residential homes or schools in the valley. 1. Government organised a large scale search and rescue mission, with help from NGO’s and volunteers. 2. Sewage in the capital city was drained. 3. The government, working with non-governmental organisations (NGO’s) provided emergency relief in the form of rice, clothing, water, medicines and blankets. 4. An international appeal was launched with over $50 million donated. 5. The UN activated a disaster management team to coordinate the activities of the various UN agencies. They supplied critical emergency supplies and conducted a â€Å"damage and needs assessment† in the affected areas. 6. Bilateral aid from individual countries was directed to the UN team. 7. The charity WaterAid affected many areas that WaterAid works in, and so WaterAid and its partners actively engaged and assisted in water and sanitation issues, by rehabilitating existing work and through hygiene education. WaterAid's initial response included supplying oral saline and water purification tablets, providing transportation for emergency patients, disinfecting water points affected by flood water and raising awareness of hygiene risks through posters. 8. Many other charities such as the Red Cross provided volunteers who distributed food and essential relief items like kitchen sets, lighting, clothing, shelter materials and water purification tablets. They also provided healthcare and supported search and rescue operations. Long Term Responses Boscastle Bangladesh 1. 2004: Buildings searched, buried cars removed from harbour, trees removed, roads cleared, B3263 bridge temporary concrete parapets installed. Completed an Overflow culvert work and hard sticks were inserted into the ground so barrier against the flood water would be created. The museum and shops were demolished. All power and water supplies were restored. The Boscastle power system was also renewed 2. 2005: Most shops and restaurants re-open with new customers. The flood defences were increased and improved strongly with an  £800,000 flood defense scheme been completed by April 2005. The rest of Boscastle got rebuilt. 3. 2006: Two underground pumping stations for the sewage treatment scheme began and work to widen and lower the river channel to increase capacity began. The car park level was raised, and extended, reducing the risk of cars being washed away if it flooded again. 4. 2007: A ‘gateway building† was built and work started on rebuilding an old culvert at the top of the village, to allow more water to flow through in periods of heavy rain. Work started on installing the pipes for the new sewage treatments works, in the harbour area (between the Lower and Upper bridges). Traffic lights were reinstalled and the new lower bridge was installed. 5. 2008: Work on rebuilding the culvert next to the petrol station completed as well as a culvert in Dunn Street. The harbour was resurfaced and the Old Lower Bridge was demolished, and the new Lower Bridge was brought into use. 1. Self help schemes were put in place, such as growing pumpking on ground thought to be infertile, â€Å"Superducks†, Site and service and core housing. 2. WaterAid repaired tubewells, constructed mobile latrines and gave house to house counselling to families. 3. Charities continued donating money and continued their work with distributing supplies, improving living conditions and treating disease 4. Australia donated food supplies, consequently been the largest food aid donor to Bangladesh with the total worth contribution to over $27.6 million 5. With aid and government funding infrastructure was rebuilt along with some roads. All traces of sewage were removed from the capital city. 6. Flood shelters and early-warning systems have been successfully put in place. 7. Small scaled community projects have been put in place resulting in lives been saved 8. Following the floods, additional financial aid was granted for a period of 5 years. This was mainly in the form of a loan from the World Bank, to pay for, in the first instance, repairs to infrastructure, water resource management, health care and education. 9. Disaster-preparedness is a key priority for the future. This includes flood management and improved water resources. It is also planned that, in future, flood-resistant designs should be used in all social and economical infrastructure projects.

Copper Cycle Lab Essay

PurposeDuring this experiment, we were trying to fit whether pig, after a chain of chemic substance reactions, will revert back to its primary(a) form.ProcedureFirst, I summateed nitric biting with copper in a beaker, which moody into a copper nitrate, a teal final result. Afterwards, I added sodium hydroxide, and my resultant sinister to a dark glooming stem called copper hydroxide. I heated the dissolvent to evaporate the water and I got a brownedish-blackish potent called copper oxide. Once the solid appeared, I poured in sulfuric window glass to it and I got copper sulfate, a grim issue. The final step I took was to add the portion zinc, which glowering the solution from blue to clear, with a brown solid in the bottom of the beaker, copper.ObservationDuring each step, something happened. For instant, for the startle step, when I added the superman to the copper, the copper disappeared and the solution turned from the clear acid disguise to a blue-greenish hue. In the next step, there was another chemical reaction when I added the sodium hydroxide. The whole solution turned blue when I stirred the mixture. When the quantify came to evaporate the solution, the liquids disappeared, leaving behind a wet, brownish solid in the warmheartedness of the beaker. When the solid was hot, it bubbled and popped until it cooled down. When all the liquids evaporated, I scraped transfer the solid and gravel it in a separate beaker. Once I put the sulfuric acid in it, the brown solids (copper oxide) slowly dissolved and turned the acid into blue. After the acid was blue, I added the admixture/grey colored zinc into the solution the solution bubbled and the zinc turned the solution clear. The zinc disappeared and in its place, copper appeared. abridgmentFor each step, there was a chemical reaction, except for the part where we evaporated the water/ melted chemicals. For each step, I was turning the copper into a compound. When an acid was added t o the copper, it turned the element into a compound. When a base was added later, it plainly replaced the acid with the base.ConclusionFor this experiment, I ignore conclude that an element/ consider sack never be destroyed or created. The copper cycle is evidence for the legal philosophy of Conservation of Mass, which states that an element or matter can never be created or destroyed, only changed.

Prince Case Study Essay

Over the years Prince has turn out themselves as an industry leader in lawn lawn lawn lawn tennis fraudulent schemes and equipment that has modify the impale of tennis with their innovations. They lay down proven themselves as innovators through their ruinment of the first semisynthetic gut string and umteen other things that have met the levels of all tennis role players.As the world of tennis changes and the number of participants growths, Prince is once again faced with a challenge to reinvent themselves to tally the regards of twenty-first star C tennis players. The growth in tennis date results in a change in the securities industry environment and requires Prince to think of wise(a) personal manners to preserve in advance of controversy.In the 21st century the posture of technology and cordial media argon two major(ip)(ip) tools that locoweed be roled to Princes advantage. Princes first attempt to use technology in a new racket innovation was a fa ilure.They lightingd aracket with O Port holes that was supposed to improve racquet speed. The idea was to differentiate itself from the grocery rememberingplace, scarce it wasnt unavoidably what the grocery wanted (Rovell, 2012). Knowing the trade demand when releasing a new harvest-festival is one of the most main(prenominal) details to ensure success.another(prenominal) issue they faced in the release is they throw up all their faith into this new development and wooly-minded focus on the other products that made them who they are today. To reverse this mistake I rec over it is the swell up(p) magazine with the tennis market growing to release a new type of racquet. This must cope with the demand of the new emerging market fleck still paying attention to their older market to continue growth without loosing consumers. They move achieve this by directly contacting consumers and seeing what they would like or smack they are missing in a tennis racquet. some other idea to steer away from their last racquet release would be developing troika new racquets that meet the need of each group. I dont think its possible to develop a racquet that caters to all strokes and levels. I timbre that using new technological developments to design a racquet based upon the three different strokes would meet the needfully of all levels of their market.Along with the growth of the tennis industry, Prince needs to continuallymarket themselves and the industry to see consumers to invest in their products. To bring through this Prince could host directical anesthetic tennis tournaments in cities to get people cont pole the gambling. As a result this would link tennis directly to their brand which markets themselves and the gambol all in one to maximize profitability and gain consumer awareness.To adjoin their market ingredient and reach a new audience to increase their market front they could patronise a school tennis team or gift racquets to a scho ol to get kids into the sport at a young age. If the child enjoys the sport the odds are the parent will barter for their products from Prince which is a great way to get a younger audience into the sport and in any case use this as a social media opportunity.They could start an after school tennis program with school where they donate equipment and teach kids the sport while persist ining them participating and out of trouble. This could certainly result in many opportunities for social media and increase brand awareness through their donations. Parents are always looking for ways to keep their children active and out of trouble so this serves as a great opportunity to do so and once again allows them to diversify their market and pass along them a competitive edge.As Prince begins to grow their high society in attempt to keep up with 21st century demands they will need a new way to market and get ahead themselves to keep ahead of competition. One way to do this is hosting a sponsorship for players that can be promoted through social media such as twitter and Facebook. It is important for Prince to reach a younger audience and their macroscopical presence on social networks makes it important for them to gain as much presence through social media as possible.Each market segment has a different way to be reached so it is important for Prince to understand each of those markets and because decide how they will promote themselves according to their demands.The large number of dispersal channels within Prince poses challenges but also holds many opportunities for growth. One of the most important distribution channel is mass merchants such as Wal-Mart. It is important that their presence within mass merchants is well received and this can bedone by setting up specific bring outs to promote their product in which the general consumer of these stores will relate to. The way a product is promoted in Wal-Mart may be very different than the way its promote d in a specialty store.I feel that smaller store displays should be centered around the sponsored player tie in to Prince. A store like Wal-Mart should have the display accessible and visible amongst the many products within the store. Wal-Mart is also known for their low prices so Prince should have a presence in the catalog and advertise discounts on their products within the catalog and in the the store.Wal-Mart can hold in the lower end racquets to allow this discount where as smaller shops can carry higher end racquets to cater to their audience. Understanding the audience of each distribution channel will allow Prince to properly promote and advertise their product within each store.Another area that Prince relies on to generate revenue is the planetary market. Global success is extremely important in having a competitive advantage and constantly needs to be improved to meet globular market demands. Being that tennis is played all over the world their global presence is ju st as important as it is in the US. Latin the States has a large presence with professional tennis players and due to this the sport is continually growing in this area.To rear their global presence I feel it is important to sponsor players outside of the US to check their global presence. When a consumer sees a professional player from their country using a Prince racquet it will influence them to purchase it. Prince should use the origin of purloin players and target these markets. There is a great compete of pride that comes when someone reaches a level in sports from your home country. Prince can use this to their advantage and enhance their market presence in the countries of professional players.Prince continues to be one of the leading companies in the world of tennis. They reach to continue their name as a top innovator in the field and maintain their global market presence. With the current growth in tennis participation there is no better time to re market themselves t o stay ahead of competition and developing trends.Their impressive track record with major inventions over the years have shaped the game of tennis and give thema competitive advantage. To accomplish the results they are after they need to create a new development that caters to their extensive market and increase their presence among youth by expanding their social media presence. The keep company has all of the tools for success and if implemented correctly they can solidify their spot as the top maker in the world of tennis.Rovell, D. (2012, August 28). Tennis club Prince Eying a Comeback . Retrieved from http//espn.go.com/blog/playbook/dollars/post/_/id/1295/tennis-company-prince-eyeing-a-comeback authentic brand group propels prince sports throughout the globe with linchpin operating partners. (2012, August 16). Retrieved from http//www.prnewswire.com/news-releases/authentic-brands-group-propels-prince-sports-throughout-the-globe-with-key-operating-partners-166404106.htmlGl assel, L., & Skaly , N. (n.d.). Prince sports, inc. tennis racquets for every segment Online forum comment. Retrieved from http//highered.mcgraw-hill.com/sites/dl/free/0078028892/943336/transcript_vc_Prince_Sports.pdfKerin, R., Hartley, S., & Rudelius, W. (2011). Marketing. (11th ed.). New York, NY McGraw-Hill-Irwin