Proposal for Multimedia Project Essay

A self-declared grey hat hacker has leaked credit card information from Visa and MasterCard. In a Pastebin statement, ‘Reckz0r’ said that he targeted the credit card giants for ‘curiosity and challenge’ and was only leaking a portion of the credit card information as he could not leak everything, as it was ‘too large’. He said: â€Å"I’m also censoring the credit card information such as CC number, secret code, expiry date for security measures, I also edited the way the information will look, the original one looked bullshit. The document includes the card owner’s name, address, telephone number and email address. Speaking on Twitter Reckz0r said that he did not hack Visa and MasterCard, but several banks. He later tweeted that he had ‘penetrated over 79 large banks’ and had been targeting these banks for three months. In a web chat, Reckz0r told SC Magazine that the total data file was 50GB and it mainly consisted of credit card data and ‘contained data of company-owners, for example (LinkedIn co-founder) Reid Hoffman’. He declined to answer a question on how he hacked the two companies, but when asked if he found flaws to make this hack easier, he said yes and admitted that he had also hacked into the FBI, Pentagon and US Navy websites and ‘leaked some of their staff emails’. In this instance, Reckz0r chose to reveal personal details of customers. Asked why he chose not to hit the credit card companies directly, Reckz0r said: â€Å"I’ve took down mastercard. com a year ago and Visa. This time, I did a leak. I hacked a few banks and leaked the information. The full leak is 50GB containing 500,000 citizen’s information. He confirmed that he was involved in the attack on MasterCard and Visa in December 2010, when Anonymous declared support for WikiLeaks founder Julian Assange after PayPal permanently restricted the account used by WikiLeaks. This led to attacks on PayPal and other sites who chose not to support Assange or the whistle-blowing website. Reckz0r said that he was involved in the Visa and MasterCard attacks with two others. He said: â€Å"We’re just showing that when LulzSec was over, people thought it’s the end of Anonymous, it isn’t actually. † He also said that he was working alone as he had been before. Tal Be’ery, web research team leader at Imperva, said: â€Å"Having looked at the files that were posted, it doesn’t look credible. If anything he hacked a website and downloaded credit card details that contained Visa and MasterCard – along with American Express. But it is highly unlikely that he hacked both Visa and MasterCard directly. † Asked what he would say to people suggesting it is not genuine credit card data, Reckz0r said: â€Å"They’re a bunch of haters, if I wouldn’t censor the data and leak the whole 50GB data, I’d be noticed as a black hat. †

Cultural and Linguistic Differences in African and Puerto Rican Studies Essay

Academic failure in the United States is common among African-American and Latino. Cultural diversity and linguistic differences are among the causes. In order to solve this, teachers must be knowledgeable about the effect of culture on the behavior, learning styles, and preferred teaching styles of the students in a multicultural classroom and use the differences for growth and development of the students. In multicultural classrooms, teachers must be aware of the needs of their students inside or outside of class. A teacher should not make inappropriate assumptions or judgment as the students may get estranged from one another and to the teacher. Students who grew up in different learning system respond and treat teachers differently and to avoid cultural clash and miscommunication, the teacher should be open to the students. Language difference is also an important issue that should be addressed. Teachers must not assume all the time that a â€Å"Latino-looking† student knows Latino culture. Bringing up a Latino culture in class can also be embarrassing. It should not also be assumed that there are culture hierarchies as written in many textbooks such that Caucasian culture is somehow superior to other cultures (Fish 2008). African-American students, like the Latinos, have a high record of academic failure due to teachers’ differential attitudes towards African-Americans and diverse cultural ineptness. Every seven seconds of a school day, one African-American gets suspended; while in every forty-nine seconds, one African-American student drops out of school. In order to develop the education of African-Americans, education programs should improve the knowledge of teachers and administrators about the African-American culture, its impact on behavior and learning styles of the students. It is important to avoid biases because it may affect the interaction of the teacher towards the students. A teacher must be able to recognize cultural differences among students and treat it with respect; intervene when a Black student’s culture or language is being ridiculed; recognize their biases and experiences; do not allow students to segregate by culture, develop student’s appreciation to other culture; demand a single level of excellence to all students; do not judge students based on previous mistakes and accept that there are also language differences among Blacks (Keller 2005). The educational conditions of Latinos, like African-Americans, should be addressed. The number of Latinos who finished secondary education is way behind the White population. In 2003, only 48. 7% of Mexicans, 51. 7% of Dominican-origin, 63. 3% Puerto Ricans, and 68. 7% of Cubans have finished high school among 25 years and older. Among White students, the rate of high school completion is 84%. The statistics results are attributed to the historical educational condition of the Latinos in the United States where there is a continuous struggle in preserving the Latino culture and the Spanish language in the face of ‘Americanization’. Their education has been attached to the word ‘immigrant’ even though the majority of Latinos are born in the United States (Velez 2008). The number of Latino students has increased in from 6% in 1973 to 12% in 1993. Their performance in elementary and secondary education is significantly lower than the Anglo students. In reading at age 13 years, Latinos are two years below the Anglos; while in science, a 13-year-old Latino is equivalent to a 9-year-old Anglo. In 1991, the dropout rate of Latino students age 16-24 was very high with approximately 35. 3% compared to 13. 6% of African-American and 8. 9% of Anglo students. The dropout rate of Latino students was 2 ? times higher than the African-American students even though they have similar academic performance and socioeconomic status. This trend was observed since the 1980s especially among Latinos born outside the country. The dropout rate however of U. S. -born Latinos (24%) was more than twice higher than African-Americans. The major causes of low academic performance are low socioeconomic status and language. Many Latino children came from poor families whose parents are likely to have limited education and have difficulty in comprehending with English language. Students with limited English proficiency perform lower than those with full English proficiency. Among the 2. 3 million students with limited English proficiency, 75% are Spanish-speaking (Slavin and Calderon 2000). The problem of choosing the right language for instruction cannot be solved through bilingual programs and English immersion programs which abruptly shift to English-only instruction. However, Spanish-speaking students with limited English proficiency taught to transition to English from reading Spanish become better readers than students who are taught to read in English only. The focus of bilingual programs should be the quality of instruction in Spanish. If students fail in Spanish, they won’t succeed in English; but, according from research, students who are successful in Spanish will be successful in English as well (Slavin and Calderon 2000). The academic slowdown of the Latinos due to inappropriate teaching methods is not acknowledged by many educators. They believed that the educational methods they are employing are enough and the problem relies on the students, students who do not go to school regularly and students who have ‘special’ needs. The advanced academic strategies are not efficient if the educators will continue to perceive that students from different race with different language are ‘disadvantaged’ and ‘culturally inferior’. The model ‘social pathology’ or cultural deprivation is used to identify the academic failure of the Latinos, but it is inefficient and deficient-based. The same model has branded Latino students as ‘mentally retarded’, ‘linguistically handicapped’, ‘culturally and linguistically deprived’, ‘semi-lingual’, and ‘at risk’. Unfortunately, this model has influenced the educators and bilingual teachers to prefer Anglo students and lighter-skinned Latino students, and perceived working-class parents negatively than middle-class parents (Trueba and Bartolome 1997). There are researches which offer alternative models to explain the academic failure of the Latinos and other minority students still classify these students as in need of ‘specialized’ modes of instruction. However, these alternative models are still inefficient for the Latinos. The teachers’ mastery of promising instructional programs for culturally and linguistically different students is not a solution. Educators must consider a critical assessment of learning environments in political contexts and not rely on invalid assumptions (Trueba and Bartolome 1997). Puerto Ricans, just like the other Latinos, have experienced many problems in U. S. schools; but these problems are identified based from their backgrounds, culture family, language, and social class. In 1935, Puerto Rican students were classified as ‘slow learners’ according from the report from the New York City Chamber of Commerce. The results were based from the intelligences tests administered to 240 Puerto Rican children. Latino communities including Vito Marcantonio, an Italian-American politician, were dismayed by the discriminating result. Marcantonio argued that the tests did not recognized other considerable factors such as social, economic, linguistic, and environmental factors faced by the Puerto Rican children. The movement towards promoting the Puerto Ricans was continuous and slow-paced. Several researches were made addressing the educational issues of Puerto Ricans such as The Puerto Rican Study, The First Citywide Conference of the Puerto Rican, and The Losers. The status of Puerto Rican students was given more emphasis. It was found that there was a high rate of dropout. Low attendance rates, and poor academic achievement. The teachers and administrators were discovered to be uniformed unsympathetic to the situation of Puerto Rican students (Nieto 2000). Although there is continuous struggle in changing the curriculum for the Puerto Ricans, the educational system and teaching methods have not adjusted. In an ethnographic research by Eugene Bucchioni, there were still ‘assimilationist pressures’ in the teaching methods and curriculum content. There was a continuous discrimination to Spanish-speaking students and to a definition of nutritious diet where there were no Puerto Rican foods included (Nieto 2000). In the research The Puerto Rican Study, significant recommendations were listed in order to meet the needs of Puerto Rican children such as formulation of policy for the assessment of non-English speaking students; recognize English as a second language only; invest on improving instructional programs for non-English speaking pupils; and others. One of the best solutions for academic failure of Latino students (Cordasco 1978). On of the best programs for Latino students and other minority students is perhaps to reform the entire school, including the curriculum, instruction, and evaluation. A curriculum by Slavin and Calderon (2000), Success for All, integrates innovative curricula and instructional methods in reading, writing, and language arts for elementary education. There is one-to-one tutoring for students with reading difficulties, family support services, assessment program for students’ progress, instructional strategies appropriate for Spanish language and Latino culture, use of Spanish novels, cooperative learning activities to help transition from English to Spanish reading, and others (Slavin and Calderon 2000). Nowadays, maintaining a multicultural classroom is an increasing priority for educators which involves restructuring the classroom evaluation and punishment techniques and opening up for cultural differences (Fish 2008). The population of Latinos in the United States is increasing and their needs should be addresses. The educational success of Latinos together with African-Americans is significant on the country’s economy and technological future because of the large population. The strengths of these populations can be the strength of the country as well (Trueba and Bartolome 1997). Works Cited Cordasco, F. (1978). Bilingual Education in New York City: A Compendium of Reports, Ayer Publishing. Retrieved 13 may, 2008, from http://books. google. com/books? id=cyJxZ76vxM4C&hl=tl Fish, L. (2008). â€Å"Building Blocks: The First Steps of Creating a Multicultural Classroom. † Retrieved 13 may, 2008, from http://www. edchange. org/multicultural/papers/buildingblocks. html. Keller, E. (2005). â€Å"Strategies for Teaching Science to African American Students. † Retrieved 13 May, 2008, from http://www. as. wvu. edu/~equity/african. html#sect1. Nieto, S. (2000). Puerto Rican Students in U. S. Schools, Lawrence Erlabaum Associates. Retrieved 13 may, 2008, from http://books. google. com. ph/books? id=ZoSpQQ-sevAC Slavin, R. E. and M. Calderon (2000). Effective Programs for Latino Students, Lawrence Erlabum Associates. Retrieved 13 may, 2008, http://books. google. com/books? id=tEnSx4o_NXsC&hl=tl Trueba, E. T. and L. I. Bartolome. (1997). â€Å"The Education of Latino Students: Is School Reform Enough? † Retrieved 13 May, 2008, from http://www. ericdigests. org/1998 1/latino. htm. Velez, W. (2008). â€Å"The Educational Experiences of Latinos in the United States. † Retrieved 13 May, 2008, from http://www. springerlink. com/content/h8632636146060t3/.

I Am Sam

Mikaela McMorine October 21st, 2012 Analyzing an Interview Movie: I Am Sam (directed by Jessie Nelson) The individuals involved in the interview are a man diagnosed with Autism (subject S) and a female lawyer (subject R). They are connected through a professional-helping relationship. The incidents leading up to the interview are with regards to a custody battle concerning subject S and his seven year old daughter. His doctors have declared that the intellectual capacity of subject S does not exceed the age of seven.The issue arises when Child Protective Services deem subject S unfit and incapable of raising his daughter due to the fact that he is unable to hold down a steady job and that his daughter will eventually surpass his brain capacity in age. Subject S makes the conscious decision of hiring a lawyer to plead his case. The lawyer in question, or subject R, chooses to provide services to subject S free of charge. During the custody battle, subject S is granted the opportunity to have short, supervised visits with his daughter.Shortly before the occurring of the interview, subject S and his daughter meet, followed by his daughter proposing to go to the park. She lies and tells him that the social worker gave her permission to go with him due to the fact that she did not spend enough time with him and she was crying. Once on their way, she explains to her father that the only possible way for them to be together was to run away. Subject S, makes the concrete decision to find his way to the police station and return his daughter to the social worker.This scene is followed by a court hearing where they call upon subject S’s neighbor as a witness. Earlier on at the start of the movie we see that this neighbor aids subject S in taking proper care of his daughter. Subject S has been promoted in his job from cleaning the restaurant to making the drinks. On the first day of his new position, the restaurant is very busy and subject S begins working too fast , causing him to make a mess and send away some customers. He then attends his court hearing, covered in coffee and still dressed in his work clothes, where he is asked multiple uestions about his ability to care for his daughter. Nearing the end of the hearing, subject S is faced with questions that result in him crying and agreeing with the fact that he is unable to take care of his daughter. After this hearing, he gets to see his daughter for a matter of seconds before she is literally ripped from his very arms. Later, subject S is seen observing his daughter outside of her foster home from a distance with flowers and a card in hand. Then, the foster mom joins the daughter where she explains that her father is supposed to come visit for her birthday that day.Upon seeing the arrival of the foster mom, subject S decides to leave without getting a chance to see his daughter. The young girl waits for her father and hugs her teddy bear with tears in her eyes when he does not show up. After this, subject S is seen in his room banging his head on a miniature piano with the blinds closed. Subsequently, the subject begins making origami figures which he then stacks up to create a wall. Subject R comes to his house and begins to yell at him through the locked door. She explains that she left work early to meet him at his first evaluation only to find out that he did not show.After shouting for a few minutes, she threatens to leave but turns around and kicks down the door. This is the exact moment leading up to the interview. After discussing about the incident the occurred at subject S’s job, he states that he believes his daughter no longer needs him because she has a new family now. Subject R expresses that she disagrees with this notion and that he should never give up trying. The goal of the interview that follows is for subject R to encourage subject S to keep fighting for the custody of his daughter.Sam is the main character in the movie. He is approxima tely 30 years old and has a developmental disability. He has the mental capacity of a seven year old, the same age as his daughter. This has posed a great problem for Sam, as he must now fight for custody of his daughter, with the help of his lawyer, Rita. The problem for Sam is that in a year, his daughter will have developed more intellectually than he ever will, making him unsuitable to raise a child, let alone a young adult in the eyes of the defence. Sam's self-concept is quite complex.There is no doubt in his mind that he is capable of raising his daughter, and providing her with the tender, love and care that she needs. To him, no one understands Lucy as well as he does, nor do they know how to adequately take care of her. As shown in the interview scene, Sam seems to think no one truly understands what it's like to have a mental disability. As he says in the interview, â€Å"You don't know what it's like when you try and you try and you try and you don't ever get there beca use, because you were born perfect and I was born like this. † He also states that, â€Å"People like you (Rita) don't know what it’s like to get hurted†¦ eople like you don't feel anything. † These things were said in a moment of anger and distraught, and it told us a lot about how Sam feels deep down about his disability. Sam's self-concept is not distorted and he strongly believes that he is a stable adult, capable of raising his daughter. Constantly needing to defend his rights throughout the movie, Sam's self-concept becomes evident, and is clearly accurate. According to Sam, being a good parent is about â€Å"constancy and patience and listening and pretending to listen when you can't listen anymore.It's all about love. † Stemming from this, Sam has come to the conclusion that he is an adequate parent, and that Lucy has everything she needs when living with him, and being under his care. Sam knows he is far from being the perfect parent, and he is realistic about it. Being a competent father is a huge part of Sam's self-concept, and he is, which proves that it is accurate. In Sam's case, it is particularly hard to decipher his non-verbal communication from a bodily movement he can't control due to his disability.The first non-verbal cue I noticed was the sucking of his bottom lip, indicating that he felt uneasy and did not know how to react to Rita's tears. Secondly, when Rita raises her voice, we see that Sam instinctively pulled back, with a look of shock written across his face. Thirdly, as Rita starts to regain her calm but is still very sad, we see Sam's eyebrows raise and his mouth start to pout, making him look very sad and empathetic. Fourthly, as he approaches Rita to console her as she begins to cry, Sam uses his fingers to gently pat Rita, as if to say â€Å"I'm here for you, you're not alone. Lastly, Sam gives Rita a hug, which is a clear indicator that Sam sees and reacts to strong feelings, and knows how to act appropriately and comfort someone. Many verbal messages were exchanged during the interview. â€Å"Lucy doesn't need me anymore† is the first thing Sam says that seems to have triggered the exchange between him and Rita.Sam is conveying the fact that he believes Lucy doesn't need him anymore simply because she has a â€Å"new† family, he says this with a great amount of vulnerability in his voice, showing us the thought truly bothers him. The second verbal message that Sam conveys was said with a lot more anger and emotion. †¦ and you're perfect. People like you don't know, people like you don't know what it's like to get hurted, because you don't have feelings. People like you don't feel anything. † In that very moment, Sam is indicating to Rita that he is at his wit's end, and that he feels misunderstood and helpless. Lastly, when Sam says to Rita, â€Å"You're enough. You're much more than enough† we are seeing a completely different side of Sa m, one that is tender, and empathetic and that feels the same pain that Rita was feeling in that moment. His verbal communication is telling us that he knows how to comfort someone.Yes, Sam's non-verbal cues are congruent with his verbal messages. During the interview, Rita was clearly upset, and Sam's nonverbal cues indicated his empathy and uneasiness (i. e: sucking his bottom lip and pouting his mouth) which were congruent with his words aimed at consoling Rita, and making her feel better (i. e: â€Å"You're enough, you're more than enough. †). Sam's consistent use of verbal and non-verbal communication messages reveal a lot about Sam's character, self-concept and abilities. For example, Sam revealed to us that he feels terribly misunderstood by his peers and by Rita.He feels un-capable of getting his point across, resulting in Sam's voice raising and him getting angry. Another instance where we gained insight about Sam was when Rita broke down and started crying, his firs t reaction was to approach her, and gently caress her, showing us that he is very empathetic, understands emotions and knows how to react to them appropriately, which is an important ability. I believe that no emotional barriers were interfering with Sam's ability to communicate his feelings. His disability allows him to be extremely sensitive, empathetic and emotional.He â€Å"feels† more than the average person, and many things in his life affect him immensely. He is passionate, which gained him the ability to fight for his daughter as hard as he did. Actually, Sam believes people do not â€Å"feel† as much as he does, because they don't know how it feels to truly be hurt, like he has. That is why i believe emotional barriers are the least of Sam's problems. Referring to the communication process diagram, I believe there is nothing hindering the communication process. Messages are both being sent and received, and interpreted well and fully. Sam and Rita both share a good communication rocess. Rita walks into Sam’s apartment after breaking down the door unprofessionally. She comes up to Sam to talk about his evaluation that day with Child Protective Services. Sam breaks down in tears and begins to tell her that she doesn’t understand and that she will never know what he is going through. This is when Rita tells Sam that she isn’t perfect and that she does understand how he is feeling; the hurt, the pain and the incapability to fulfil their ambitions. Rita admits to Sam that she is not perfect, that she has a son that hates her and a husband that is cheating on her.At this moment, she is not establishing a professional relationship because she discloses her feelings and emotions to her client. Many factors demonstrate that the interviewer is unable to check her perception at this point in the movie. Due to the fact that she is breaking down in tears and mentally, she cannot take the time to sit down and analyze the situation rationally. At this point in the film she is consumed by the problems that she is having in her home-life and is incapable of putting forth techniques to check her perception of the client’s situation.Rita is very verbally expressive; she does not hide what she is feeling either mentally nor physically. She has built up so many walls lined with hurt, frustration and anger that she had finally hit her breaking point. She expressed everything she was feeling and how mad she has been for so long. At this point she says that realizes that she needs to change her life because she too has made mistakes in the past. Sam tells Rita that people like her have no feelings because people like her are born perfect when Sam was born as he was.This causes her to tear down Sam's origami wall and get close to him and say, â€Å"You think you have it pegged on human suffering? Let me tell you something about people like me. People like me feel lost, little, ugly, and dispensable, people like me have husbands cheating on them with people far more perfect then me. People like me have sons that hate them. † By saying this Rita is making Sam realize that he is not the only one with problems and that she is going through things that are equivalently terrible as losing his daughter.She is testing his ability to have an understanding and empathy for what is going on in her life. At this point in the film Sam’s perception of Rita has dramatically changed. This is caused by the abrupt moment when Rita begins countering her problems with Sam’s (ex: her husband cheating on her and her son hating her, then comparing it to Sam’s problem of losing Lucy). She is testing him to see if he will admit that she is, in fact, un-perfect like Sam himself and everyone else in the world. Rita uses assertiveness when she is communicating with Sam.Her language is direct and honest when explains to Sam that she is not perfect and that people like her feel, lost, little, ugly and dispensable. She uses a firm tone of voice to get her message across and try to make it clear to Sam that no human being is perfect, including herself. Rita uses emotive language when she talks to Sam. She expresses her feelings in a disruptive or controlling way. She isn’t simply telling Sam that she is having a bad day and that she needs to talk, but instead is expresses her anger in a disorderly way.For example, when she storms over to Sam and tears down his origami wall, because what he said had triggered something in her. Rita when communicating also uses a lot of â€Å"I† and â€Å"but† statements. It is obvious that the situation is revolving around her at this point and not the client. She explains to Sam that she knows the way she treats her son is not right, yet she feels she has no choice but to be this way, â€Å"He looks at me with such anger and I hate him then, I know I failed you, I know I’m disappointing you, I know you deserve better. But get in the F***king car†.Rita uses kinesics in an intentional fashion to show Sam that she was irritated and frustrated. She chooses to walk over to the origami wall, knocking it out of her way and intruding Sam's space to make him feel intimidated and uncomfortable. You can clearly see that she is tense and offended at what Sam has said to her. Rita demonstrates individual factors that reveal how she is feeling; the tone of her voice gets really low when she is being serious and reaches a topic that is sensitive to her. Throughout the scene her tone of her voice changes.When she is explaining to Sam that she is far less than perfect, she raises her tone of voice to put emphasis on what she is saying. Rita uses the external factors to her advantage. She intrudes Sam’s personal space to make herself heard. This also exhibits territorialism because by tearing down the origami wall that Sam had made she is clearly stating that she is in control at this moment. Rita also uses Chronemics frequently to regulate her communication. To allow the information to sink in she uses small pauses between statements such as, â€Å"You think you got the market cornered?†¦ on human suffering?†¦Let me tell you something about people like me†¦Ã¢â‚¬  Rita’s verbal and non-verbal communication is very congruent. A perfect example would be when Sam says you don’t know Rita turns around and throws her hands in the air saying, â€Å"I don’t know what? † this proves that she is feeling frustrated (her hands thrown up as a sign of giving up due to frustration). Another example is after she knocks down the origami wall she points at Sam and says â€Å"You think you got the market cornered†¦Ã¢â‚¬  this shows that she is directly stating her comment towards him and the pointed finger provides that extra shove towards Sam.When Sam tells Rita that she doesn’t understand him because she was born perfect, her h ead is seen pulled back slightly. Sam begins saying things to her such as, â€Å"People like you don’t know† which results in Rita replying with, â€Å"People like me? † This demonstrates that Rita is effectively listening to what Sam has to say. She uses techniques such as prompting to demonstrate that she has understood what Sam has said. The way that Rita acts throughout the interview is very unprofessional.Examples of this are the way she stormed over to Sam and tore down his origami wall and the way that she speaks to him. She has forgotten that Sam has the mental capacity of a 7 year old and treats their relationship on a much more personal level. She does not keep a professional distance from her client because she opens her heart to him as though the two were friends. She shares with him information about her son and husband, when the focus is supposed to be on Sam and his battle for custody of his daughter. I Am Sam Mikaela McMorine October 21st, 2012 Analyzing an Interview Movie: I Am Sam (directed by Jessie Nelson) The individuals involved in the interview are a man diagnosed with Autism (subject S) and a female lawyer (subject R). They are connected through a professional-helping relationship. The incidents leading up to the interview are with regards to a custody battle concerning subject S and his seven year old daughter. His doctors have declared that the intellectual capacity of subject S does not exceed the age of seven.The issue arises when Child Protective Services deem subject S unfit and incapable of raising his daughter due to the fact that he is unable to hold down a steady job and that his daughter will eventually surpass his brain capacity in age. Subject S makes the conscious decision of hiring a lawyer to plead his case. The lawyer in question, or subject R, chooses to provide services to subject S free of charge. During the custody battle, subject S is granted the opportunity to have short, supervised visits with his daughter.Shortly before the occurring of the interview, subject S and his daughter meet, followed by his daughter proposing to go to the park. She lies and tells him that the social worker gave her permission to go with him due to the fact that she did not spend enough time with him and she was crying. Once on their way, she explains to her father that the only possible way for them to be together was to run away. Subject S, makes the concrete decision to find his way to the police station and return his daughter to the social worker.This scene is followed by a court hearing where they call upon subject S’s neighbor as a witness. Earlier on at the start of the movie we see that this neighbor aids subject S in taking proper care of his daughter. Subject S has been promoted in his job from cleaning the restaurant to making the drinks. On the first day of his new position, the restaurant is very busy and subject S begins working too fast , causing him to make a mess and send away some customers. He then attends his court hearing, covered in coffee and still dressed in his work clothes, where he is asked multiple uestions about his ability to care for his daughter. Nearing the end of the hearing, subject S is faced with questions that result in him crying and agreeing with the fact that he is unable to take care of his daughter. After this hearing, he gets to see his daughter for a matter of seconds before she is literally ripped from his very arms. Later, subject S is seen observing his daughter outside of her foster home from a distance with flowers and a card in hand. Then, the foster mom joins the daughter where she explains that her father is supposed to come visit for her birthday that day.Upon seeing the arrival of the foster mom, subject S decides to leave without getting a chance to see his daughter. The young girl waits for her father and hugs her teddy bear with tears in her eyes when he does not show up. After this, subject S is seen in his room banging his head on a miniature piano with the blinds closed. Subsequently, the subject begins making origami figures which he then stacks up to create a wall. Subject R comes to his house and begins to yell at him through the locked door. She explains that she left work early to meet him at his first evaluation only to find out that he did not show.After shouting for a few minutes, she threatens to leave but turns around and kicks down the door. This is the exact moment leading up to the interview. After discussing about the incident the occurred at subject S’s job, he states that he believes his daughter no longer needs him because she has a new family now. Subject R expresses that she disagrees with this notion and that he should never give up trying. The goal of the interview that follows is for subject R to encourage subject S to keep fighting for the custody of his daughter.Sam is the main character in the movie. He is approxima tely 30 years old and has a developmental disability. He has the mental capacity of a seven year old, the same age as his daughter. This has posed a great problem for Sam, as he must now fight for custody of his daughter, with the help of his lawyer, Rita. The problem for Sam is that in a year, his daughter will have developed more intellectually than he ever will, making him unsuitable to raise a child, let alone a young adult in the eyes of the defence. Sam's self-concept is quite complex.There is no doubt in his mind that he is capable of raising his daughter, and providing her with the tender, love and care that she needs. To him, no one understands Lucy as well as he does, nor do they know how to adequately take care of her. As shown in the interview scene, Sam seems to think no one truly understands what it's like to have a mental disability. As he says in the interview, â€Å"You don't know what it's like when you try and you try and you try and you don't ever get there beca use, because you were born perfect and I was born like this. † He also states that, â€Å"People like you (Rita) don't know what it’s like to get hurted†¦ eople like you don't feel anything. † These things were said in a moment of anger and distraught, and it told us a lot about how Sam feels deep down about his disability. Sam's self-concept is not distorted and he strongly believes that he is a stable adult, capable of raising his daughter. Constantly needing to defend his rights throughout the movie, Sam's self-concept becomes evident, and is clearly accurate. According to Sam, being a good parent is about â€Å"constancy and patience and listening and pretending to listen when you can't listen anymore.It's all about love. † Stemming from this, Sam has come to the conclusion that he is an adequate parent, and that Lucy has everything she needs when living with him, and being under his care. Sam knows he is far from being the perfect parent, and he is realistic about it. Being a competent father is a huge part of Sam's self-concept, and he is, which proves that it is accurate. In Sam's case, it is particularly hard to decipher his non-verbal communication from a bodily movement he can't control due to his disability.The first non-verbal cue I noticed was the sucking of his bottom lip, indicating that he felt uneasy and did not know how to react to Rita's tears. Secondly, when Rita raises her voice, we see that Sam instinctively pulled back, with a look of shock written across his face. Thirdly, as Rita starts to regain her calm but is still very sad, we see Sam's eyebrows raise and his mouth start to pout, making him look very sad and empathetic. Fourthly, as he approaches Rita to console her as she begins to cry, Sam uses his fingers to gently pat Rita, as if to say â€Å"I'm here for you, you're not alone. Lastly, Sam gives Rita a hug, which is a clear indicator that Sam sees and reacts to strong feelings, and knows how to act appropriately and comfort someone. Many verbal messages were exchanged during the interview. â€Å"Lucy doesn't need me anymore† is the first thing Sam says that seems to have triggered the exchange between him and Rita.Sam is conveying the fact that he believes Lucy doesn't need him anymore simply because she has a â€Å"new† family, he says this with a great amount of vulnerability in his voice, showing us the thought truly bothers him. The second verbal message that Sam conveys was said with a lot more anger and emotion. †¦ and you're perfect. People like you don't know, people like you don't know what it's like to get hurted, because you don't have feelings. People like you don't feel anything. † In that very moment, Sam is indicating to Rita that he is at his wit's end, and that he feels misunderstood and helpless. Lastly, when Sam says to Rita, â€Å"You're enough. You're much more than enough† we are seeing a completely different side of Sa m, one that is tender, and empathetic and that feels the same pain that Rita was feeling in that moment. His verbal communication is telling us that he knows how to comfort someone.Yes, Sam's non-verbal cues are congruent with his verbal messages. During the interview, Rita was clearly upset, and Sam's nonverbal cues indicated his empathy and uneasiness (i. e: sucking his bottom lip and pouting his mouth) which were congruent with his words aimed at consoling Rita, and making her feel better (i. e: â€Å"You're enough, you're more than enough. †). Sam's consistent use of verbal and non-verbal communication messages reveal a lot about Sam's character, self-concept and abilities. For example, Sam revealed to us that he feels terribly misunderstood by his peers and by Rita.He feels un-capable of getting his point across, resulting in Sam's voice raising and him getting angry. Another instance where we gained insight about Sam was when Rita broke down and started crying, his firs t reaction was to approach her, and gently caress her, showing us that he is very empathetic, understands emotions and knows how to react to them appropriately, which is an important ability. I believe that no emotional barriers were interfering with Sam's ability to communicate his feelings. His disability allows him to be extremely sensitive, empathetic and emotional.He â€Å"feels† more than the average person, and many things in his life affect him immensely. He is passionate, which gained him the ability to fight for his daughter as hard as he did. Actually, Sam believes people do not â€Å"feel† as much as he does, because they don't know how it feels to truly be hurt, like he has. That is why i believe emotional barriers are the least of Sam's problems. Referring to the communication process diagram, I believe there is nothing hindering the communication process. Messages are both being sent and received, and interpreted well and fully. Sam and Rita both share a good communication rocess. Rita walks into Sam’s apartment after breaking down the door unprofessionally. She comes up to Sam to talk about his evaluation that day with Child Protective Services. Sam breaks down in tears and begins to tell her that she doesn’t understand and that she will never know what he is going through. This is when Rita tells Sam that she isn’t perfect and that she does understand how he is feeling; the hurt, the pain and the incapability to fulfil their ambitions. Rita admits to Sam that she is not perfect, that she has a son that hates her and a husband that is cheating on her.At this moment, she is not establishing a professional relationship because she discloses her feelings and emotions to her client. Many factors demonstrate that the interviewer is unable to check her perception at this point in the movie. Due to the fact that she is breaking down in tears and mentally, she cannot take the time to sit down and analyze the situation rationally. At this point in the film she is consumed by the problems that she is having in her home-life and is incapable of putting forth techniques to check her perception of the client’s situation.Rita is very verbally expressive; she does not hide what she is feeling either mentally nor physically. She has built up so many walls lined with hurt, frustration and anger that she had finally hit her breaking point. She expressed everything she was feeling and how mad she has been for so long. At this point she says that realizes that she needs to change her life because she too has made mistakes in the past. Sam tells Rita that people like her have no feelings because people like her are born perfect when Sam was born as he was.This causes her to tear down Sam's origami wall and get close to him and say, â€Å"You think you have it pegged on human suffering? Let me tell you something about people like me. People like me feel lost, little, ugly, and dispensable, people like me have husbands cheating on them with people far more perfect then me. People like me have sons that hate them. † By saying this Rita is making Sam realize that he is not the only one with problems and that she is going through things that are equivalently terrible as losing his daughter.She is testing his ability to have an understanding and empathy for what is going on in her life. At this point in the film Sam’s perception of Rita has dramatically changed. This is caused by the abrupt moment when Rita begins countering her problems with Sam’s (ex: her husband cheating on her and her son hating her, then comparing it to Sam’s problem of losing Lucy). She is testing him to see if he will admit that she is, in fact, un-perfect like Sam himself and everyone else in the world. Rita uses assertiveness when she is communicating with Sam.Her language is direct and honest when explains to Sam that she is not perfect and that people like her feel, lost, little, ugly and dispensable. She uses a firm tone of voice to get her message across and try to make it clear to Sam that no human being is perfect, including herself. Rita uses emotive language when she talks to Sam. She expresses her feelings in a disruptive or controlling way. She isn’t simply telling Sam that she is having a bad day and that she needs to talk, but instead is expresses her anger in a disorderly way.For example, when she storms over to Sam and tears down his origami wall, because what he said had triggered something in her. Rita when communicating also uses a lot of â€Å"I† and â€Å"but† statements. It is obvious that the situation is revolving around her at this point and not the client. She explains to Sam that she knows the way she treats her son is not right, yet she feels she has no choice but to be this way, â€Å"He looks at me with such anger and I hate him then, I know I failed you, I know I’m disappointing you, I know you deserve better. But get in the F***king car†.Rita uses kinesics in an intentional fashion to show Sam that she was irritated and frustrated. She chooses to walk over to the origami wall, knocking it out of her way and intruding Sam's space to make him feel intimidated and uncomfortable. You can clearly see that she is tense and offended at what Sam has said to her. Rita demonstrates individual factors that reveal how she is feeling; the tone of her voice gets really low when she is being serious and reaches a topic that is sensitive to her. Throughout the scene her tone of her voice changes.When she is explaining to Sam that she is far less than perfect, she raises her tone of voice to put emphasis on what she is saying. Rita uses the external factors to her advantage. She intrudes Sam’s personal space to make herself heard. This also exhibits territorialism because by tearing down the origami wall that Sam had made she is clearly stating that she is in control at this moment. Rita also uses Chronemics frequently to regulate her communication. To allow the information to sink in she uses small pauses between statements such as, â€Å"You think you got the market cornered?†¦ on human suffering?†¦Let me tell you something about people like me†¦Ã¢â‚¬  Rita’s verbal and non-verbal communication is very congruent. A perfect example would be when Sam says you don’t know Rita turns around and throws her hands in the air saying, â€Å"I don’t know what? † this proves that she is feeling frustrated (her hands thrown up as a sign of giving up due to frustration). Another example is after she knocks down the origami wall she points at Sam and says â€Å"You think you got the market cornered†¦Ã¢â‚¬  this shows that she is directly stating her comment towards him and the pointed finger provides that extra shove towards Sam.When Sam tells Rita that she doesn’t understand him because she was born perfect, her h ead is seen pulled back slightly. Sam begins saying things to her such as, â€Å"People like you don’t know† which results in Rita replying with, â€Å"People like me? † This demonstrates that Rita is effectively listening to what Sam has to say. She uses techniques such as prompting to demonstrate that she has understood what Sam has said. The way that Rita acts throughout the interview is very unprofessional.Examples of this are the way she stormed over to Sam and tore down his origami wall and the way that she speaks to him. She has forgotten that Sam has the mental capacity of a 7 year old and treats their relationship on a much more personal level. She does not keep a professional distance from her client because she opens her heart to him as though the two were friends. She shares with him information about her son and husband, when the focus is supposed to be on Sam and his battle for custody of his daughter.

The Importance of Warming Up Prior To Playing Golf Essay - 1

The Importance of Warming Up Prior To Playing Golf - Essay Example When observing the game of golf one has to wonder what preparation and strategy take place prior to one actually stepping onto the course to play. To the eye of an observer, golfers tend to appear to approach the sport with a calm aloofness and confidence. Even with this restrained countenance, there is certainly a set of masterful skills at work as well as preparation to take on a game that requires an inordinate amount of focus for success. Strategic preparation and pre-game warm up contribute to this confidence. Though the game of golf appears a relaxed and laid back sport it also in its own right can be intense, requiring great focus, physical endurance, and excellent visualization skills. So it is one must know what to do to prepare physically to garner this focus and perform at peak performance on the course while avoiding injury.Warming up prior to a game of golf not only enhances flexibility, it prevents injury and improves one's’ game. By warming up ones’ body otherwise tight muscles are stretched and lengthened decreasing the chance of pulling and straining while allowing for optimum performance during ones’ swing. In today’s society, golfers range in ages from teens up to seniors. Certainly, as we age our flexibility decreases and our bone structure changes creating greater challenges physically. Age does not necessarily have to be a detriment to one’s game. It is the approach and preparation that must change. One must treat the body as a finely tuned instrument.

Analysing Media Output Essay Example | Topics and Well Written Essays - 2500 words

Analysing Media Output - Essay Example In effect, reliability of the study was affected. In another study where quantitative study was also used, the need for the researchers to rely solely on primary data prevented them from collecting secondary data that could answer statistical questions that the respondents in the primary research could not answer. Internal validity was therefore affected in the research. In effect, when the two approaches are combined, there is a better unification of the merits of undertaking content analysis than when only one of the approaches is used. 2. Media content can be used to map long-term social and cultural change. Discuss, mentioning the main challenges for this kind of research in your answer. Generally, the media is described as the eye of society, meaning that the media is an institution that is designated to reflecting on the happenings of society in a manner that entertains, educates and informs the populace (Machin, 2007). The media is also seen as a third party critic of society as the media is expected to belong to a line of argument that is devoid of subjective judgment but rather filled with objective criticism (Fairclough, 1995). Once the latter is done properly, the media should be referred to as an authoritative source for decision making on issues that affect society. Meanwhile, the media carries itself to the populace or audience through the content that it carries, and thus media content. If any reference is being made to the role of the media in society therefore, one could be referring directly to media content. In a recent study, it was identified that the media content has so much power when it comes to influencing social and cultural changes because of the generalized influence that the media has on the society (Riffe, Lacey and Fico, 1998). By this relation, it will be pointed out that society is made up of the social and cultural dynamics of people and so if media content can influence society, then it can easily influence social and cultura l change. There are indeed a number of ways that media content can influence social and cultural change but one of the commonest of these has been found to be the manner in which long term strategic changes are made based on media content. Through means and theories such as framing theory and agenda setting theory, the media can constantly use its content to champion certain key social and cultural issues that it deems as befitting for societal adherence. Once this happens, media content will be directed towards these issues that the media is seeking to champion. The ultimate effect of the application of such theories has also been that society comes to accept the issues that the media sets aboard (Humphrey, 2001). In effect for all long term social and cultural changes that are sought, the likelihood of inculcating the view points of the media content is higher. All the discussions above notwithstanding, there are a number of challenges that can met in

Critically evaluate the usefulness of cognitive theories of learning Essay - 2

Critically evaluate the usefulness of cognitive theories of learning for the HR practitioner - Essay Example processes and the way in which these thoughts may have an influence on people’s understandings, interactions with their surroundings and their behaviour. Cognitive dissonance may cause disagreements and problems at workplace such as reduction in productivity and increase in the absenteeism or turnover rate of the employees (Schermerhorn et al., 2011). Like all other theories, the cognitive theories also have their strengths and weaknesses. This paper aims at evaluating the usefulness of cognitive theories in helping the HR practitioners. For instance, one of the strengths of cognitive theories is that they provide better understanding and knowledge on how people think. Moreover, based on the many studies done in the past, it has been observed that there are numerous positive influences of cognitive theories. This in turn has helped the cognitive theories to gain popularity since they can be used to understand the thoughts of people in relation to their reactions to their surroundings and to different situations (Bandura, 1989). However, on the other hand, cognitive theories have also faced criticism for having some weaknesses. For instance, there exists no common definition of the different cognitive theories. Nevertheless, the information provided by studying various cognitive theories has been taken into account in understanding an individual’s thoughts and reactions to their environment. This essay aims to e xplore the definition of cognitive theories and critically analyse the advantages and disadvantages of cognitive theories in learning for the HR practitioner. Human resource management practices are influenced by cognitive theories which are based on the assumptions that internal mechanisms like motivation, creativity, intelligence etc determine human behaviour (Shermon, 2004). Bandura (1989) presented the social learning theory according to which people acquire new information and behaviour by observing others. Bandura described learning as a social

The retail environment of clothing apparel organization Abercrombie & Essay

The retail environment of clothing apparel organization Abercrombie & Fitch in terms of pervading retail theory - Essay Example One such company is the teen clothing store Abercrombie & Fitch. Through reference to contemporary retail theory, this report investigates Abercrombie & Fitch’s retail environment. Abercrombie & Fitch Background While Abercrombie & Fitch is popularly recognized for its modern fashions and pop culture style, the company has a long history dating back to the 19th century. Indeed, David Abercrombie and Ezra Fitch founded the company as a sporting goods store in 1892 (Zuidhof 2007). During the early 20th century David Abercrombie left the organization, but Ezra Fitch continued operations. Fitch would witness successful company operations and expansion until his retirement in 1928 (Zuidhof 2007). During the period Fitch controlled the organization they expanded from sporting goods to a wide-array of amenities, including clothing and board games. The organization was the first company to carry the game Mahjong and they even outfitted Charles Lindberg for his flight across the Atlant ic. After Fitch’s retirement his brother-in-law James S. Cobb purchased the organization. After Cobb assumed controlled the organization further expanded, purchasing Von Lengerke & Detmold, a European dealer of sportings guns. The company continued in relative prosperity until the 1970s when they increasingly experienced declining revenue. Ultimately, the company was forced to declare chapter 11 bankruptcy. In 1977 the company closed until it was bought in 1978 by sporting goods retailer Oshman’s for $1.5 million (Zuidhof 2007). The Oshman era experienced tepid success until it was bought out in 1988 by Limited Brands (Zuidhof 2007). New president Sally Frame-Kasak would move the organization into a decidedly fashion retail direction. This direction was further enhanced in 1992 when clothing executive Michael S. Jeffries assumed the presidency. Jeffries would further shift company emphasis from simply clothing to teenage apparel. From this 1992 period until the present day the company has largely maintained this market structure and has expanded with relative success. The contemporary incarnation of Abercrombie & Fitch five brands: Abercrombie & Fitch, AbercrombieKids, Hollister and RUEHL and Gilly Hicks: Sydney brands. While each of these brands reaches out to different market segments structural changes in the retail environment, the Abercrombie & Fitch storefront, with its ‘classic cool’ theme, remains the flagship offering. Analysis Overarching Theoretical Paradigm One of the most overarching concerns in terms of Abercrombie & Fitch’s contemporary retail environment is the notion of the servicescape. Broadly speaking, the servicescape is the impact of the physical environment in which a service takes place. Booms and Bitner (1981, pg. 36) first established the notion of the servicescape, noting it is, â€Å"the environment in which the service is assembled and in which the seller and customer interact, combined with tangi ble commodities that facilitate performance or communication of the service.† Not merely Abercrombie & Fitch, but indeed all retail environments, this is a pervasive notion for its nearly all-encompassing subject criteria; indeed, Bitner (1992) expanded this notion to include three physical environ

Questions Of Exam Of History Essay Example | Topics and Well Written Essays - 1500 words

Questions Of Exam Of History - Essay Example 5. What is the â€Å"Donation of Constantine† and why was it important in the Middle Ages?Before the start of Christianity, idol worship was common and many tribes and people prefer to use images and stones for the sake of worship. In this process, they consider them as a source of help and support for carrying out their routine activities. In other words, they were of the opinion that idol worship was essential. More importantly, this practice was caused by the fact that, at that time, there was no religion and no prophet had preached to them. However, the idol worship started to fade as prophets along with the message of Lord guided them and informed them about the true God.6. What reading or image so far in the course has been the most interesting and rewarding for you, and why? You must give examples and support details to explain your choice, not just a variation on "I just liked it." The image mentioned in the question number 4 considerably fascinates attraction. First, the image is a perfect depiction of the Lord Jesus and reverence for His work and effort for the moral and ethical betterment of the Christian faith. More importantly, the crucifixion of Jesus and feelings of people sitting below highlights one of the greatest sacrifices of Jesus for promoting this faith. Such contribution is rare in the entire history of Christianity as many of the followers only provided the limited share of sacrifice when their sacrifice share is compared with the sacrifice given by Jesus.

How to be a global citizen Essay Example | Topics and Well Written Essays - 1500 words

How to be a global citizen - Essay Example As a UCSB student and as a community member of Santa Barbara, I learn about social, economic and cultural differences between my high school and community and appreciate and respect each community’s strengths and limitations; I determine student behaviors and attitudes that enhance safety; and I realize what it means to be a global citizen by feeling that I socially belong to the university and the Santa Barbara community and by participating in their activities, not as an outsider, but as a meaningful member of society. Social, economic and cultural differences affect differences in my high school and UCSB and community experiences. Social differences are mostly in social practices. In UCSB, parties are commonly done outdoors at Isla Vista and other popular social hangouts. In high school, we do not normally go out because we do not have regular school outdoor parties. When there are parties, they are generally done indoors and under the strict supervision of high school teac hers and parents. Furthermore, UCSB and community parties are loud and extend to the wee hours of the morning, but not in my local community. Nelson and Campion (2014) described a typical Isla Vista party: â€Å"There were the token couples along the side of the street making out on cars†¦ the house music was loud as ever and Isla Vista seemed to be in its natural state.† In high school, such noisy activities and sexual practices are considered socially unacceptable and illegal.

IS CBT EFFECTIVE IN MANAGING SCHIZOPHRENIA Essay

IS CBT EFFECTIVE IN MANAGING SCHIZOPHRENIA - Essay Example According to the http://www.schizophrenia.com/szfacts.htm, there is no cure for schizophrenia so all talk of "treatment" or "therapy" may pertain to â€Å"management† and not actual â€Å"treatment† of the condition. In this work, we review three articles that I consider important in how cognitive behaviour therapy can be useful in the management and treatment of schizophrenia. We review three studies: Barrowclough et al. (2006), Turkington et al. (2006a) and Turkington et al. (2006b). Barrowclough et al. (2006) sought to evaluate the effectiveness of group cognitive behavioural therapy for schizophrenia. To do so, 113 people with chronic schizophrenia, the Barrowclough et al. study assigned each of the 113 people to receive either the group cognitive-behavioural therapy or the usual treatment. The primary measure employed to assess the efficacy of treatment were the positive symptom improvement on the positive and negative syndrome scales while the secondary measures w ere â€Å"secondary outcome measures† like symptoms, functioning, relapses, hopelessness and self-esteem (Barrowclough et al. 2006, p. 527). The finding of Barrowclough et al. (2006) is that there was no significant difference between the two methods of treatment. However, the individuals subjected to group cognitive-behavioural therapy have a reduction in â€Å"feelings of hopelessness and in low self-esteem.† Thus, the conclusion of the Barrowclough et al. (2006) study is that â€Å"although the group cognitive-behavioural therapy may not be the optimum treatment for reducing hallucinations and delusions, it may have important benefits, including feeling less negative about oneself and less hopeless† (p. 527). The Barrowclough et al. (2006) study exhibited adequate adherence to professional and research ethics. Perhaps, an important indication of this is that the study sought an ethical agreement with the local research ethics committee. The inclusion criteria for the study are very clear in Barrowclough et al. (2006, p. 527). One of the inclusion criteria is that informed consent from the patient was required although the study does not discuss whether the informed consent is merely verbal or written or whether the relatives or the guardians of the patients were made co-signatories in the informed consent mechanism. I believe that concurrence of relatives or guardians may be necessary because schizophrenic patients may be considered legally incompetent to respond to requests for consent (even if symptoms have not exacerbated six months prior to the study). In building cognitive behavioural therapy groups, the study built groups from the 113 individuals who were the subject of research. Those who administered the group cognitive-behavioural therapy composed another group who operated a program independent of the Barrowclough et al. research team. In the opinion of this researcher, the Barrowclough made due consideration for the welfare o f patients by putting in their inclusion criteria the requirement that the patient had one month of stabilisation if they had experienced a symptom exacerbation in the last six months (Barrowclough et al. 2006, p. 527). At the same time, however, the inclusion criterion implies that the results of the study should be qualified or that the positive benefits of the group cognitive behavioural therapy for schizophrenia, if any, apply only to that population

Relationships with external care providers Essay Example for Free

Relationships with external care providers Essay Cultivating and nurturing relationships with outside care providers and researchers who are involved in a church’s social programs is easy to forget; it can fall by the wayside as a busy pastor tries to juggle many balls, and it is easy to delegate these programs to willing volunteers or outside help. However, study after study has emphasized the importance of pastoral involvement in social programs as a factor for their success. The congregation trusts the pastor implicitly: they trust his judgment and will follow his lead. A pastor who remains interested and enthusiastic about social programs, with as much active involvement as his time allows, will produce a congregation which is interested in and enthusiastic about its church’s social programs, willing to support them and utilize them if they are in need. The pastor can also help ensure success of a social program administered by outsiders by helping the outsiders to understand the cultural norms, traditions and history of the church. This is particularly important in a church where there are significant mental health programs in place; maintaining ties to the formal care system , and gaining the knowledge required to pre-screen congregants and help provide referrals to formal care services when required. CONCLUSION The Black church has developed a unique tradition of holistic care for its congregants. In an atmosphere of slavery, oppression, inequality and uneven or nonexistent access to formal services, the extended family and the care services provided by the church has been invaluable in preserving the physical and mental health of African-Americans. Today, this tradition continues with formalized social programs as well as informal care networks; areas such as community health care, mental health, youth services, and economic and literacy initiatives as well as traditional pastoral care continue to provide an essential resource to congregants who are still underserved and suffer disproportionately from social ills. In order to ensure that the congregants of his church have the best chance at health and secular success as well as spiritual well-being, the pastor of the Black church must determine the best social programs to emphasize, and facilitate the implementation of these programs to the best of his ability. REFERENCES Adkinson-Bradley, Carla, Johnson, Darrell, Sanders, JoAnn, Duncan, Lonnie, Holcomb- McCoy, Cheryl. â€Å"Forging a Collaborative Relationship Between the Black Church and the Counseling Profession. † Counseling and Values 49 (January 2005):147-154. Blank, Michael, Mahmood, Marcus, Fox, Jeanne, Guterbock, Thomas. â€Å"Alternative Mental Health Services: The Role of the Black Church in the South. † American Journal of Public Health. 92. 10 (October 2002): 1668-1672. Borg, Walter R. Educational Research. New York: David McKay Co. , 1963 Drake, St. Clair and Cayton, Horace. Black Metropolis: A Study of the Negro life in a Northern City. New York: Hartcourt, Brace World, 1970 Ferguson, Everett. â€Å"Factors leading to the selection and closure of the New Testament Canon Debate. †. in The Canon Debate. Eds. L. M. McDonald J. A. Sanders. Peabody, MA: Hendrickson Publishers, 2002. Ferman, Gerald S. , and Jack Levin. Social Science Research a Handbook for Students. New York: John Wiley and Sons, 1975. Isaac, Stephen. , and William B. Michael. Handbook in Research Evaluation. 2d Ed. San Diego, CA: Robert R. Knapp, 1988 Lewin, Kurt, â€Å"Action Research in Minority Problems,† Journal of Social Issues. 2, no. 4. 1948. Markens, Susan, Fox, Sarah A. , Taub, Bonnie, Gilbert, Mary Lou. â€Å"Role of Black Churches in Health Promotion Programs: Lessons from the Los Angeles Mammography Promotion in Churches Program. † May, 2002. 92(5):805-810. Miller, Kelly. Radicals and Conservatives and other essays on the Negro in AmericaNew York:Schocken Books, 1968.

Age of Revolutions Essay Example for Free

Age of Revolutions Essay The age of revoltion was a historical time frame that took place between 1775 to 1848 which encompassed numerous social, cultural and political shifts that harboured significant implications on the growth of the development of the novel as a genre. Through the social mechanics of increased living standards, the creation of the middle class, elevated literacy levels and wider book distribution and publication, the novel genre saw indespensible changes which have persisted throughout time. Prior to the age of revolution, novels were written and centered upon themes pertaining to, imagination, philosophy, realism which coincided with what peoples interest were. Throughout the 18th century with the works of Rousseau’s, Laclos, Goethe and Shelley, novels began to adopt a epistolary structure, which garnered wide spread popularity. Previously, chapters of stories were written in newspapers and letters and produced daily. With the emergence of the epistolary form, a greater realism and depth was added towards stories through the differing points of view that would be explored through first person character perspective. Thus, chapters that used to be produced daily were then transformed into books. Moreover the novels pertained interest in middle class values, shared a distinct correlation with the growth of the middle class during the 18th century. Within the industrial revolution of the eighteenth century, the invention of the printing press further diminished the status quo of the medieval age. With the ascension of the enlightment ideals, the greater public were exposed to a greater range of accessible information, relative to the medieval period where, people were required to contact copyist, so the individual could have access to the book. This era hindered the promulgation of enlightenment ideals, such that the hoi polloi (masses) were denied proper access to sources of knowledge and wisdom. This can be seen through the burgeoning of printed items produced from, 1740 to 1800 with 2000 increasing to 6500 printed items. Additonally from the 1700 to 1750, there was a 60% literacy increase for men, and a corresponding 40% for women. The French revolution, which involved social and political revolutionary characteristics, influenced the development of the novel as a genre by providing a means from which the status quo could be replaced and new ideals, cultural values, habits and customs could be permeated throughout the masses. French authors were subtle and played no part in the French public domain prior to the revolution. However authors such as, Stà ©phanie-Fà ©licità © Ducrest de Genlis used the novel genre to dispel ideas for the public benefit and to create the foundation from which the people would re shape the institutional and societal barriers of France. Through the novel genre, the discontent that authors and literalists had with politics and engrained traditions and their opposition to social rules and conventions was expressed. The writers of the revolution predicated their compositions on the necessity of liberation. This was propagated throughout the third estate, consisting of peasants and low wage workers, with most of their money being paid to the king and the first estate and the control of the church, engendering the rejection of the monarch and the prohibition of the church. By the end of the decade, approximately thirty thousand priests had been forced to leave France, and others who did not leave were executed. The formation of the middle class was precipitated by individuals, understanding and valueing the men and women that worked for them, as well as the importance of raising living standards, so that employees could generate consumption towards household items as well as books. Such visionaries as, Rockefeller, Carnegie and Ford laid the foundation upon which the middle class was expanded. Providing, heightened wages and employment benefits, the middle class were able to experience a newly found leisure time from which they could participate in recreational activities. In conjunction with the social change that was triggered, the middle class argued for better treatment, and the economy prices fell, inducing more household income. The dissemination of a new mantra and class, augmented the social importance of having an education, which involved reading and understanding books. Taking into account these various factors, the novel as a genre, simultaneously grew and developed in what has become the primary genre of contemporary books. These social, economic and political changes, treated separately were not enough to induce, the development of the novel. Rather it was the presence of circumstances and factors together that inundated the transition of the novel, illuminating its purpose as a social tool as well as a recreational utility.

Retained Facial Foreign Body Following Trauma in a Child

Retained Facial Foreign Body Following Trauma in a Child Abstract: Traumatic injuries in orofacial region often drive foreign bodies in the soft tissues. They are secondary to penetrating or abrasive trauma resulting in bleeding and deep wound. The foreign body may sometimes remain unnoticed. This case report is of a 32 month old male patient who reported to the Department of Pedodontics and Preventive dentistry with complain of thorn prick injury on right side of the face. On palpation, linear mass on the right cheek region measuring about 3-4 cm in length with small eruption on skin suggestive of healed opening was evaluated. Soft tissue ultrasonography (USG) was advised along with blood investigation. Soft tissue USG did not disclose any foreign body. Blood investigation was normal. Surgical exploration revealed a thorn measuring 17mm in size. The wound was debrided and sutures placed at the site of incision. The 6-month clinical follow-up revealed uneventful soft issue healing. Early and definite diagnosis correlating clinical and radiologic exa mination is important for conservative management of such lesion thus eliminating potential risk of developing larger infection. Key-words: Paediatric trauma, soft tissue injuries, maxillofacial injuries Introduction Trauma is the leading cause of morbidity and mortality among children worldwide.1Soft tissue injuries are more common than fractures in children who have sustained facial trauma, particularly in younger children whose facial skeletons are resistant to fracture.2However, in comparison with adults, maxillofacial fractures in children are relatively uncommon due to physiological and environmental factors.3-4According to NÃ ¸rholt et al.5, fractures of the pediatric maxillofacial skeleton are rare due to the resiliency of their bones, the relatively small size of their body in proportion to the head and the comparatively protected lifestyle of children. During initial assessment of any facial injury, it is important to review the mechanism and time of injury and determine whether it was witnessed. Knowing what caused the injury will be valuable during later exploration and debridement of wounds and the prediction of subsequent wound healing.Every effort should be made to cleanse the wound and remove all foreign material; this may have to be done in the operating room under anesthesia. These retained foreign bodies which are often missed at initial evaluation result in inflammation, pus discharge, and toxicity and delayed healing of wounds. Case description A 32 months old malepatient reported to the Department of Pedodontics and Preventive Dentistry, College of Dental Surgery, B.P Koirala Institute of Health Sciences, Dharan, Nepalwith complaint of thorn prick injury on the right side of. (Figure1). The patient had fallen from a tree and was injuredtwo months back. No treatment was sought for the condition at the time of trauma. Medical history was not significant. On examination, a palpable linear mass on the right cheek region measuring about 3-4 cm in length with small eruption on skin suggestive of healed opening was evaluated. The mass was movable upon palpation in all directions. There was no pain or tenderness upon palpation. There was no history of fever and pus discharge. Soft tissue ultrasonography (USG) was advised along with blood investigation. Soft tissue USG did not disclose any foreign body. Blood investigation was normal. On the basis of clinical findings, a surgical exploration was planned under local anesthesia to remove the foreign body. Intra-dermal local anesthesia (Lignocaine hydrochloride 2%, adrenaline 1:200000) was administered. A small incision was given at the most fluctuant point of the scar with the help of a B.P blade. The lesion was explored with curved artery forceps and a wooden piece which was curved at one end and pointed at the other end and measuring 17mm was removed. (Figure2). The lesion was cleansed and irrigated with Betadine (Povidone-Iodine) solution and saline. A 3-0 silk suture was placed at the site of incision (Figure 3). The patient was prescribed with antibiotic and analgesic and was recalled after one week for suture removal.The patient was followed up till 6 months and the healing was uneventful (Figure 4) Discussion Soft tissue injuries, whether isolated or in combination with other injuries, are among the most common traumatic craniofacial injuries encountered by emergency department personnel and plastic surgeons. These injuries account for nearly 10% of all emergency department visits.6, 7, 8 Unintentional injury, defined as every disability occurring under accidental circumstances, is a significant health problem in children in the general practice, accounting for 9% of all new health problems in children.9Divided into three overlapping aesthetic subunits (infraorbital, preauricular, and buccomandibular), the cheeks are by surface area the largest subunit of the face. This size correlates with both a high frequency of injury to the cheek and underlying structures as well as a multitude of approaches that can be used for posttraumatic reconstruction.10 Foreign bodies can penetrate soft tissues through open wounds and laceration sustained during trauma or by direct impact against them. Such wounds harboring foreign bodies may appear to be deceptively minor and may not be accompanied by any major symptoms. But if these foreign bodies are left undetected in the tissues they can result in serious consequence days, months or years after initial trauma.11 Penetrating retained wooden bodies acts as foreign body, usually dirty and carry many microorganisms.12Because of their porous consistency and organic nature, provide a good medium for the growth of the microbial agents. Infection resulting from the retained wooden body may lead to complications such as abscess and fistula formation13.The case presented in this report also had a retained wooden foreign body for a period of two months but the patient did not develop any complications as such except presence of a linear scar on the cheek. The foreign body removal can be delayed in approximately one third of all foreign bodies, because they are initially radiologically missed or misdiagnosed.14Occasionally, foreign bodies can be retained for some time causing persistent and distressing symptoms.15It is often difficult to remove foreign bodies in the head and neck because they are usually near vital structures, or the difficult access.16The careful assessment is required for the identification and location of the retained foreign body, which is essential for the surgical removal.17 Early diagnosis and definitive treatment as well as good postoperative wound care are important when dealing with soft tissue injuries. Since the initial assessment of these patients may involve a Dentists, a properknowledge of the diagnosis and management of soft tissue trauma is necessary.

The Conservative Party Essays -- Papers

The Conservative Party The Conservative Party stands for patriotism, having respect and pride for the country we live in, keeping the United Kingdom as a 'union', and putting Britain's interests first. Tories also have a respect for British traditions and values, such as a respect for the Monarchy and the Church of England. However they think pragmatically, they are willing to change but they are suspicious of change, especially dramatic change, thus they prefer evolution to revolution. Also, the Conservatives stand for having a strong but limited, Government, meaning they feel that the Government should be powerful, but they should also intervene with people's lives less. This is done by taxing people less, allowing them to have more of their own money to spend on what they want. The Tories prefer to tax people indirectly, by means of value added tax (VAT) for example. This ties in with another Conservative belief, that people should have freedom of choice so long as it is within reason of the law. Following on from this, the Conservative Party stands for strict law and order, by insisting that people should abide by the law, and that those who don't shall receive longer and tougher sentences/punishments. Furthermore, the Tories stand for meritocracy, a belief that those who work harder and are more able should be rewarded for doing so. This can be linked with their belief in a respect for authority, that people who work hard to get into places of authority deserve respect. Finally, the Conservatives stand for preserving traditional family values, believing that close family units are vital for stability, and ... ...arget of votes, therefore retaining the position of Prime Minister, it showed that many people in the Government opposed Major, damaging his reputation. The final factor that caused Conservatives devastating defeat in 1997 is that Tony Blair, the 'new' labour party leader Tony Blair appeared to be firm and strong, while and the same time the Conservatives were further dogged by sleaze stories. Also, after calling a general election, Major refused to show the 'Faust' video as part of the Conservative campaign, which showed Blair making false promises, and he opted to talk about his policies rather than making personal attacks on Blair as advised. Because of all these problems that Major faced, as well as a hugely successful 'new' labour campaigned led by Tony Blair, the Conservatives suffered a landslide defeat.

Mental Illness Essay -- essays research papers

Unfortunately there are people who are born less fortunate than other's. Some are slower than others, and there are some who pick up. Sadly some are made fun of because of the condition. This is when mental retardation comes into place. In my report I will be talking about mental retardation and the different kids of mental illnesses. Mental retardation is often thought of a disease ( Mental retardation 1 ). Disease would be the wrong term. Mental retardation is a term for wide range or conditions ( Mental retardation 1 ). The meaning of mental retardation depends on what society demands of the individual in learning skills, and social responsibility ( Mental retardation 1 ). Mental retardation is most often appeared in children under the age of 18 ( Mental retardation ). A person is considered mentally retarded if they have an intellectual functioning level below average and significant limitations in two or more adaptive skill areas ( Mental retardation 1 ). The IQ score for mental retardation is below 70-75. Mental retardation occurs in 2.5-3% of the general population, and about 6-7.5 million mentally retarded individuals live in the United States alone ( Mental retardation 1 ). Mentally retarded children learn to walk and talk much later than the general population ( Mental retardation 1 ). The symptoms may appear at birth or later in childhood ( Mental retardation 1 ). About 85% of the mentally retarded population is in the mildly retarded category, their IQ score ranges to 50-75, they often can reach up to a 6th grade level ( Mental retardation 2 ). They can live independently with community and social support ( Mental retardation 2 ). About 10% of the mentally retarded population is considered moderately retarded, with the IQ scores that range from 35-55, they also carry communication skills as a child, they function okay, but need to be with the community in a supervised environment such as a group home ( Mental retardation 2 ). Also about 3-4% of the mentally retarded population is severely retardation with IQ scores of 20-25. They may be able to develop self-care and communication skills with the support and training, and they need a high level of supervision ( Mental retardation 2 ). People who are mentally retarded often live with family or members of the family. People ... ...ips Retardation November 20,1999. April 4, 2001 http://www.galenet.com/servlet/SRCHealth/ "Gentics." Worlf of Health. Gale Group, 2001. Reproduced in Student Ressource Center--Health Module. Farmington Hills, Mich.. Gale Group 2000. Http://www.galenet.com/servlet/SRCHealth/ Gravitz, Herber. "Psychology Today" The Binds That Tie And Heal: How Families Cope With Mental Illness March 2001. March 2001. April 4 2001 Http://www.galnet.com/servlet/SRCHealth/ Keigher, Sharon. "Health and Social Work " Emerging issues In Mental Retardation. August 2000. April 4, 2001 http://www.galnet.com/Servlet/SRCHealth/ Bowker, L " Deling with Offenders Who Are Mentally Retarded ." FBI Law Enforcement Bulletin 1994 July : Sirs Researcher. Madera High School Lib., Madera, Ca. 4 Apr.2001 http://researcher.sirs.com. "Mental health." Gale Group 2000. Reproduced in Student Center--Health Module. Farmigton Hills, Mich..Gale Group 2000 http://www.galenet.com/Servlet/SRCHealth/ "Mental Retardation." World of Health. Gale Group, 2000. Reproduced in Student Resource Center--Health Module. Farmington Hills, Mich..Gale Group 2000.

Origins of World War II :: World War II History

Origins of World War II World War II was much more than battles, statistics, politics, and opinions. The things that contributed to its beginning, what happened during the war, and the effects of the war are still being debated and discussed. Patrick Finney assembles some of the best writings for a number of subjects relating to World War II. First the reader is introduced to the basic views, where they originated, and why they are still discussed today. The truth is, even fifty years after the end of the war, it is still very much part of our lives. Finney's first collection of readings are written on the subject of what contributes to the war. Two of the authors have very different opinions on Chamberlain, and they focus on his actions preluding the war. There is also an writing describing the French during this period, and finally there are two authors whom debate about the state of Germany at this time. After the conditions of Great Britian, France, and Germany have been addressed, Finney explains the goals, economics, strategies, and policies of the countries that contributed to the breakout of war. The last section addresses the topics of the Spanish Civil War and its effects on World War II, what happened at Munich and how it effected Hitler in the long run, the strategies and policies regarding a German attack on Poland, and finally the major points of the war and the post-war effects. The selection of essays and writings were excellent for supporting the theme Finney was aspiring to fulfill. His goal in writing was to represent the major powers World War II and keep the attention balanced between all of the involved countries. The credibility of the writers involved in this book appeared to be very good. Simply by listing their credentials in Finney's commentaries, one can assume that they are respectable. Most of the authors have written extensively on the topic that Finney publishes in his book, therefore you know that they researched more than what was written in Finney's book. Since most of Finney's commentary consisted of interpretations and explanations of the readings that would follow, there was not a great deal of facts to be misrepresented by Finney himself. The commentaries were a excellent was to start off the readings. Finney provided an understanding of what the writer was going to say, not only in support of what they were going to say, but also provided some comments on opposing opinions.

Principles Fundamentals Of Marketing Essay

Evolution of the concept of modern marketing The concept of marketing has been present for centuries. However, the concept of modern marketing was established in the late nineteenth and early twentieth centuries. The first concept of modern marketing was based on the idea to sell whatever was being produced with no direct relation to what customer required. There were three assumption on which the concept was based: presence of a ready market to absorb whatever was produced, lower production cost to increase profits and just having very few basic product varieties. This was known as marketing done through product orientation and lasted from 1869 to1930 (Stone, 2001, p. 11). The above concept of marketing meant mass-product of products at low costs, which meant surplus of unsold goods, which led to the failure of the theory. Supply had outstripped demand and there was competition among competitors. Hence, at this stage, the demand needed to be tailored to the supply and also the customers needed to be persuaded that their product was better than the competitors. This was the phase when marketing was done via sales orientation and lasted from 1930-1960 (Stone, 2001, p. 11). Many of the sales tactics employed by sales people were dubious and in some cases totally dishonest. This led to customers getting put off by the tactics and led to huge losses for companies. At this stage the companies started recognizing customers as kings and the products started being tailor made for the customers, with much variety. Market segmentation too began at this stage to differentiate between product varieties. A lot of emphasis was put on innovative selling, social responsibility among companies. This is the marketing oriented concept and started from 1960 till the late 1990 (Applbaum, 2004, p. 203). While the concept still works, rapid globalization starting in the 1990s has ensured that the market size cannot be increased beyond a certain stage, and hence many of the companies have started looking at creating demand and satisfying them. This is the latest trend along with the marketing concept and the future belongs to controlling markets by creation of demand among potential customers (Applbaum, 2004, p. 203). Identification of markets The process of marketing commences with the identification of possible markets for the product, and culminates when the customers are satisfied with the products and services provided by the company. The whole idea behind identification of target markets is to find groups of people who consider that purchasing goods or services from the company would bring them benefit or value. Identification of market involves market segmentation, which is to find groups of people with similar wants and needs, so that products can be designed tailoring to the needs of these segments. The segments can be distributed based on gender, age, family size, geographical distribution etc. Target markets should be clearly identifiable and should consist of people who are able to buy the products if they are happy with the idea of possessing it (Weitz, Wensley, 2002, p. 3). Design of products to meet wants & needs Any marketing oriented company views customers as rational human beings having needs that apply universally to all human beings, and wants that consists of values that are rationally optional i.e. their tastes and preferences are logical and necessary for them, but not necessary to all the other human beings. A marketing oriented company then identifies the requirements of customers and designs its products suiting to the needs and wants of the people. In many cases the customers themselves are not aware of these requirements, the company designs a products and then markets them highlighting the requirements their product would fulfill thus creating a demand. Companies require the identification of needs and wants, to identify target markets, perform correct market segmentation, customize the products and sell it to people (Peter, Donnelley, 2002, p. 110). Pricing strategies Pricing is perhaps one of the most important decisions taken by marketing mix elements. This part of the marketing strategy decides organization’s profits, revenues and also to a very large extent competitiveness. Pricing strategies must be consistent with the organization’s marketing objectives and can result in prices that are high, low or neutral as compared to the competitors’ prices. Many companies use a range of pricing strategies which reflects the differences in the product portfolio, and are aimed to generate profits as well as satisfy the customers. Usually pricing of a new product in the market is complex, because everything is based on perceived values for the customers, and the estimates are mostly speculative (Cooper, Argyris, 1998, p. 506) Distribution structures & systems, promotional activities Distribution system ensures that the products reach the end customers with unnecessary delay. Efficient distribution system is directly related to the performance of a company in the market. Distribution channel consists of a combination of institutions through which a seller markets its product to the ultimate customer. Not all companies however have distribution channels, a classic example of which is Dell. However, majority of the large company consider distribution channels as efficient means to transfer the goods to the customers. Following are the elements of major marketing intermediaries or the components of a distribution channel: Middlemen and merchant middlemen, agents, wholesales, retailers, brokers, manufacturers agents and distributors (Peter, Donnelley, 2002, p. 157). While distribution channels facilitate the product reach to the customers, the promotional activities are done to make sure that the customer is aware of the product’s existence in the market. In the present times, this activity is very important due to the multiple sellers available for each product. Many of the company put up promotional offers to make the customers try out their products. Advertising is one of the most important type of promotional activity. In addition to this, many companies also tie up with existing facilities and sponsorship events to promote their products and services (Peter, Donnelley, 2002, p. 132). The evaluation of the marketing effort The evaluation aspect of marketing management involves making carefully judged objectives and media selection and measuring results against pre-determined goals. This activity is important because advertising, promotion and distribution channels are the costs which the company incurs at the time of marketing a product, and the efficiency of the methods would help in determining the effectiveness of these links of marketing management. This process is done through marketing research where the performance of the overall marketing systems is evaluated. It can be done by a third party or by organizing polls by the company or even by calling customers to ask their opinions (Varey, 2002, p. 316) Marketing problem identification Marketing problem identification is the first and foremost step of the marketing research process. The necessity of identification of a problem is very important. Unnecessary broadening or narrowing the scope of marketing problem leads to a waste of efforts and money spent. There must be consensus between the marketing managers and researchers about the specific nature of the problem (Majumdar, 1991, p. 11) Sources of secondary data Secondary data is defined as the data collected earlier for a purpose other than the one currently being pursued. In fact by definition any data, which is available prior to the commencement of marketing research, is secondary data. The key advantage of such data is the low cost and less time required for obtaining the data. It can also give insights to a situation, which may be exploited at a later stage. Care should however be taken to ensure that the data is not obsolete with reference to the problem being studied, and is also relevant (Majumdar, 1991, p. 42) One of the most important sources of secondary data are the government reports. In addition there are many research companies like A.C. Neilson and Co., Arbitron Co. IMS International, and Information Resources International who provide such data. Finally trade groups such as American Medical Association, National Association of Retail Dealers of America, or business publication like Million-dollar Directory and the Encyclopedia of Associations also provide useful secondary data that can be used by companies (Peter, Donnelley, 2002, p. 132). Sampling The sampling process consists of determining the target population on which the research is to be done related to the marketing problem. This target population would determine which elements should be present or not present in the research. Sampling unit is used as a basic unit to select elements from a target population. The next step is to select the sampling frame, which represents the samples from the target population. The perfect sampling frame is one in which every element of the target population is represented only once, and no elements are excluded or repeated. After this comes the sampling techniques which can be of many types like probability and non-probability sampling techniques, single unit and cluster sampling, un-stratified and stratified sampling, equal unit probability and unequal probability sampling, and single stage and multi stage sampling methods. Next step after this is selecting the sample size, which is an important criterion defining the accuracy of the research, but is always constrained by availability of target population and budget for research. This should be balanced to get the most accurate results within a target population. Finally the sampling process is executed by starting out to collect data from the target population (Cant, p.94) Experimentation In experimental research, the researcher manipulates an independent variable and measures its effect. This is done so as to understand the importance of a particular parameter on the target population, which serves to better understand the needs of the population. Experimentation is also used when the relation between variables is required to be measured. Many issues need to be researched while conducting an experimental research like setting up the environment, selection and measurement of dependent variable, the selection and assignment of test units, and control over extraneous and other variables (Cant, 2002, p.94) Data collection, analysis & report presentation After the data is taken from primary or secondary resources, it needs to be collected. The collection process is qualitative or quantitative in nature based on the type of information required. The data collected is analyzed using various techniques, which differ, from the type of source of data being used: primary or secondary. At the end a research report is prepared.   The report should contain the detailed information research process, which was used while conducting the study. The research report should also consist of the reason for the research to take place, give a brief problem statement and define primary and secondary objectives of research. In addition, the report should have the sources of information clearly mentioned. The next part of the report is where the researchers mention their finding, clearly defining the limitations and assumptions taken while conducting the data. The researchers many times include comprehensive tables and graphs to illustrate their findings. Finally based on the data and analysis the research the report gives conclusions and recommendations about the finding and many times also give the possible solutions of the problem. At the time of presentation an oral explanation is always preferred where the concerned parties can discuss and debate about the various finding and conclusions (Cant, 2002, p. 52).                                                                                                                                                 References Applbaum K, (2004), â€Å"The Marketing Era: From Professional Practice to Global   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Provisioning†, Roultedge, Published: New York Cant MN (2002), â€Å"Marketing Research†, New Africa Books, Published: South Africa Cooper CL, Argyris C, (1998), â€Å"The Concise Blackwell Encyclopedia of Management†, Blackwell Publishing. Majumdar R, (1991), â€Å"Marketing Management: Text Applications and Case Studies†, New Age Publishers, Published: New Delhi Peter JP, Donnelley JH, (2002), â€Å"A Preface to Marketing Management†, McGraw-Hill Professional, Published: New York Stone P, (2001), â€Å"Make Marketing Work for You: Boost Your Profits With Proven Marketing Techniques†, How to Books Ltd, Published: Oxford Varey RJ, (2002), â€Å"Marketing Communication: Principles and Practice†, Roultedge, Published: New York Weitz BA, Wensley R, (2002), â€Å"Handbook of Marketing†, SAGE, Published: California