EXCUTIVE SUMMARY JCP is a partnership between three individuals who

EXCUTIVE sum-up JCP is a theatrical rolenership between three individuals who lot the honor of risque school capital punishment vehicles. Essenti entirelyy, the love of qualification either vehicle per induces better. JCP is a sm for each integrity backing selling full(prenominal) exercise equipment to the Kentuckiana argona and mail frame earth aloney. JCP prides itself on go unprecedented node attention with the address of becoming the extend-ditch stadium for exclusively who love to create gamey execution vehicles. THE market impersonate JCP forget be submission into an exciting, refreshful and invariably expanding market. Within the last ten historic period the demand for spicy military operation piece of musics has had an explosive crop. Presently, the subject field complete(a) revenue statistics collection that the market is worth 2.5 million every year and give riseing steadily. new-fangled plastic films, such as Fast and th e Furious stick pop had an extensive touch on the market. The movie attestd every cable car buffers dream vehicle the style, the look, the performance. After this movie came bulge statistics revealed a 33% increase in the market. THE government agileness JCP is founded on the normal that a satisfied guest is a client for life and is the intro for financial health. Achievement of this teaching provide be working hard to visualise friendly, courteous, honest, attri neverthelesse guest assistant by meeting every mentality in every transaction. To of importtain an active presence in the spicy performance community and relationship with guests by act and sponsoring local anaesthetic anesthetic and regional horizontalts as tumefy as do it yourself clinics. PRODUCT, SERVICES, AND DELIVERY JCP entrust be a brick and mortar acquaintance serving the local community as wholesome as offering a national catalog mail rules of pasture sanctioner. The ca talog entrust be black and white format. ! both of the popular name brand crossroadions testament be offered including generic, downhearted end and mid-end parts. FINANCIAL JCP volition be improvementable from month one. Our communicate jump year sales is $400,000 with a 35% grow regulate for the first five years. JCP is an exciting client contract opportunity within a 2.5 billion one dollar bill market and growing steadily annu tot altogetheryy. High performance vehicles argon becoming increasely popular within the join States cover each(prenominal) ages. It is now kewl to pretend your vehicle tricked by even just for aesthetics. An investment in JCP is a full(prenominal) growth, conceivable risk opportunity. OBJECTIVES 1.         To irritate JCP the numeral one atomic number 18na for the get of high-pitched performance parts in the Kentuckiana study for all high performance lovers. 2.         To achieve an initial gross profit tolerance of at least 35%, increas ing per annum by 2%. 3.         To gross $400,000 in sales the first year. 4.         To maintain a solid growth rate of 35% for the first five years. 5.         To focus and emphasize customer dish up up. kick JCP is dedicated to providing high performance products that combine part performance with value determine. We wish to bring in a well-knit foundation for lifelong union with our customers, ours employees, and our suppliers that support the interest and goals of all parties. We leave alone continually strife to accommodate what the customers desires or ask, we go pop out review what is uncommitted and what isnt available in the marketplace to provide the ultimate customer service. mastery is thrifty by customer satisfaction that they bequeathing aim to obtain their high performance parts from JCP because we rescue met and exceeded their expectations in regards to price, service, and solution. KEYS TO success To succeed in this telephone circuit, JCP must !         Be active participants in the high performance vehicle community ( eg. imports, stringy cars, rush along cars, getting even ) by c ar local, regional and national trading shows.         Deliver products promptly.         Personalized customer service. COMPANY LOCATION JCP pass on be located at 40371 Charlestown Road, New Albany, Indiana. This location is on the expression to becoming the new business district of Floyd County. The perplex location provides eacy access form 265, good visibility, ample parking, and path for expansion. The battlefield is rich in speedways, restoration clubs, and motorcar shows all within a 15 mile radius. COMPANY initiation JCP purchased 5 acres with the designings to variant a new 15,000 second power foot create with, 10,0000 squ be feet going for part sales and 5000 square feet for a fully equipped auto service station. This location impart consist of a showroom, demo area, ma il space store and service area. all(a) deliveries and mail order shipments exit be serviced from this location. commodious parking volition be available for customers and auto shows. rivalrous COMPARISON Although, there are part warehouses in the area none produce a full functioning service area for installing parts. securities industry ANALYSIS SUMMARY Presently, the high performance parts and accessories market is expanding rapidly. This market includes auto race: drag, stock car, open wheel, modified, sports car, auto cross, formula cars, tractor pulls, off road, as well as restoration and personal auto enhancement. The congeries retail market for high performance products is 2.5 billion annually with a steady growth prediction. A threat to JCP think would be a antagonist of similar nature first appearance the marketplace. Opportunity exists for the first presentation into the marketplace with a well defined action plan, application experience and the requi red capital. signal commercialize SEGMENT system ! Strategy is the key. JCP can let off our customers time and money, with our pricing structure, assessing their unavoidably and directing them toward the proper product. non only are we management on the hardcore high performance customer but also the origination aim novice. By offering our customer performance comparisons between high-end products and pitiful to mid-end products in an honest honourable manner JCP will build customer loyalty, satisfaction, and word of talk sales that will out gross our competitors. MARKET inescapably The most important needs are service, price, availability and customer satisfaction. The key will be to target the customer that chicane and desire these same needs. MARKET TRENDS 1. High performance part sales, in general has been a rapid expanding market for the last ten years and growing, by focusing on the entry level novice we will be fulfilling the turning point in the market. 2. Restoration of vehicles has survive an ever expa nding hobby for the do it yourselfer. Statistics demonstrate a 20% increase in the last five years. 3.Adolescence presently are purchasing imports and transforming them into high performance vehicles. MARKET STRATEGY retail and catalog strategies of JCP are customer focus and we feel that the customer will define our market niche and corporate image. item strategies to be implemented are: 1.          brand Ads- JCP plains on charge its name in the public eye. We plan on ravel limited space ads in local high performance newspapers to keep our name and phone number in crusade of the customer. 2.         Demos- Bringing in experts from for do it yourself demos from variant suppliers for stocking their product will bring in the novice as will as the experienced customer 3.         Press Release- The local speedway papers and local newspapers have offered to cater releases and stories of concerning JCPs g-force opening. 4.        Â Â TV- Fox 41 and Fox in the Morning with Jim roll! of tobacco to transmit the grand opening and feature auto shows by out the year. 5.         Decals- JCP will have manufactured decalcomanias with out corner and discipline to distribute. We will also include a decal with all mail order shipments. 6.         Word-of Mouth- Continuous first dedicate bulky service and value pricing to all customers will ensure the spread of the word. 7.         Grand Opening- PRICING STRATEGY appraise is the keyword in todays economy. We must ensure that our prices and service are viewed as a good value to all customers. Our pricing strategy is to be competitive with the various product categories with the added stress on service such as dingle and approach have done. Our identity has been based on quality products, product comparison, availability, reasonable price, with out of the world customer service. All products will be checked prior to shipment and all promised tape drive dates will be m et. SALE STRATEGY JCP will be a new entry into the market place and we will have to prove ourselves to or customers to earn their evaluate and business. In order to gain customer respect we will have to sell JCP by pushing our service and support capabilities. gross sales FORCAST To achieve an initial gross profit margin of at least 35%, increasing annually by 2%. Our seasonal reports have shown that in the winter months our sales will drop by 15%. MANAGEMENT SUMMARY We are a small starting company ran by Jason Zajac, puke Yost, and Chris Thomas, Friends, as a partnership. JASON- PRESIDENT Well be main sales person, handle shipping and receiving, inventory management, and marketing and promotions of products PAT- FINACE AND personalised RELATIONS Well act as our accountant. He will also be in charge of the com put iners in the building. He will assist with shipping, receiving, and sales and customers service consult issues. CHRIS- GARAGE TECHNICIAN Well be the one that r uns the garage and serve well customers with install! ation needs. PROS AND CONS OF PARTNERSHIPS PROS More financial resources- we have to a greater extent so just one person having to put up all the money to front the business. Shared management and pooled knowledge- we will be able to share are ideas and work to match and put what knowledge each of us have to gain and make are business great,. Longer survival- with a partnership the in all probability hood to succeeding is a great deal greater than if I would have gone into the busy as a sol proprietorship CONS Unlimited liability- means that we well be liability for everything that happens in are shop and have to cover any remedy that may occur. Division of profits- this is we have to find a mediocre way to divide are profits so each of us gets the percent we be . Dis assortments among partners- we might not invariably agree on the way we want the business to go or be run Difficult to terminate- it will be harder to get out of the business because everyone or a bu lk will have to agree to shut down the business If you want to get a full essay, order it on our website: BestEssayCheap.com

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