Apple and Samsung Competitive Strategies Essay Example | Topics and Well Written Essays - 1000 words

Apple and Samsung Competitive Strategies - Essay Example In order to identify the difference in corporate culture at Apple and Samsung, both the organization’s corporate culture would be assessed to elaborate the difference. The corporate culture of Apple and Microsoft is as follows;According to Tim Cook, Acting CEO at Apple, the company believes in providing its customers with innovative and simple products to provide its customers with the best product available in the market. Furthermore, the company believes in controlling and owning its primary technologies and to focus on only those markets where the company can make contribution. At Apple, importance is given only to the accomplishment of personal goals not 100 percent but 110 percent. This indicates that Apple value what is important for the organization (Tobak, 2011). At Apple, collaboration and cross-pollination are the source of its success and by doing so; the company is able to provide the customers with innovative products that other in the technological industry canno t. The greatest and the most interesting thing about Apple is that it does not care about its competitors and at Apple things are done when the company feels right. At Samsung, employees are provided with opportunities to pursue their dreams and the company takes full advantage of the talent and knowledge of its employees. In order to provide the customers with great and innovative products, employees at Samsung are encouraged to develop creative ideas that would attract customers. At Samsung, speed and adaptability are the center of focus of corporate culture. The company has extra-ordinary marketing campaign due to which it has a competitive edge over Apple; its fiercest rival in the technological industry. Diversity is another major part of corporate cult