Case Study- Branding Strategy of LTK Omega Egg(Malaysia)

Chapter 1.0 Background of LTK and its harvest-times LTK was incorporated on 16th October 1986. It is situated at Durian Tunggal District, Malacca. The principal activities of LTK are exertion of chicken ballock and manufacturing organic fertilizer. LTK is one of the leading chunks producers in Malaysia. The forge capacity of LTK is 1 Million eggs per day. Part of the doing is for local consumption while the rest of the production is mended for export. Presently, LTK is great deal to Singapore, Hong Kong and Indonesia. With the collaboration between LTK and MARDI , LTK become the sole producer and distributor of Omega 3 eggs in Malaysia. The LTK Omega 3 eggs provide up to 5 times oft Omega 3 and 4 times more of Vitamin E compare with ordinary eggs. The consumption of Omega 3 set about reduce heart disease, hypertension, LDL cholesterol, breast pubic louse, colon cancer and rheumatoid arthritis. In additional, Omega 3 is vital for the development of brain and retina tissues . The daily production capacity of LTK is 1,500,000. In rig to maintain the quality of eggs, LTK applies TQM through come forth the on the whole production processes. Chapter 2.0 commercialise Potential of EU countries After conducting a simple Internet research, I found out that LTK product is also available in United State of America, Canada, Australia and cutting Zealand.

However there isnt any development generated from the European Continent. therefore I drew out a series of assumptions or hypothesis for such phenomenon. Chapter 2.1          assumption and assumption The Omega enriched egg is not normal in EU countries because: 1.This goods is not! familiar in the EU countries. 2.This goods is not congenial over there. 3.This goods is popular but the producers do not check over the information over the Internet. 4.The goods just penetrate into the EU countries. 5.This... If you motive to reward a full essay, order it on our website: BestEssayCheap.com

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